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Kantar Interview Questions and Answers
17 Interview questions
I tackled data challenges by employing analytical techniques, collaboration, and continuous learning to enhance data quality and insights.
Identified data inconsistencies by implementing validation checks, which improved accuracy in reporting.
Collaborated with cross-functional teams to gather diverse perspectives, leading to more comprehensive data analysis.
Utilized data visualization tools to present complex data ...
Market research is the process of gathering, analyzing, and interpreting information about a market, including potential customers and competitors.
Involves collecting data on consumer preferences, buying habits, and market trends
Helps businesses make informed decisions about product development, pricing, and marketing strategies
Can be conducted through surveys, focus groups, interviews, and data analysis
Examples i...
Random sampling involves selecting subjects randomly, while non-random sampling involves selecting subjects based on specific criteria.
Random sampling ensures each member of the population has an equal chance of being selected.
Non-random sampling may involve convenience sampling, purposive sampling, or quota sampling.
Random sampling is more likely to be representative of the population, while non-random sampling m...
Qualitative research is appropriate when seeking in-depth understanding of complex phenomena.
Use qualitative research when exploring new topics or phenomena
When seeking to understand motivations, attitudes, or behaviors
To generate hypotheses for further quantitative research
When aiming to capture rich, detailed data that cannot be quantified easily
The analysis framework used for testing whether a hypothesis is true or false is hypothesis testing.
Hypothesis testing involves setting up a null hypothesis and an alternative hypothesis.
Statistical tests are then conducted to determine the likelihood of the observed data given the null hypothesis.
Common statistical tests include t-tests, chi-square tests, and ANOVA.
The p-value is used to determine the significanc...
Program to loop through an array of strings
Use a for loop to iterate through each element in the array
Access each element using the index in the loop
Print or manipulate each string as needed
Quantitative studies focus on numerical data and statistical analysis, while qualitative studies focus on non-numerical data and in-depth understanding.
Quantitative studies involve collecting numerical data through surveys, experiments, or observations.
Qualitative studies involve collecting non-numerical data through interviews, focus groups, or observations.
Quantitative studies use statistical analysis to draw co...
Quantitative research focuses on numerical data and statistical analysis, while qualitative research focuses on non-numerical data and in-depth understanding.
Quantitative research involves collecting and analyzing numerical data to draw conclusions.
Qualitative research involves collecting and analyzing non-numerical data such as interviews, observations, and open-ended surveys.
Quantitative research uses statistica...
The 'Share a Coke' campaign by Coca-Cola
Coca-Cola's 'Share a Coke' campaign replaced the brand's logo on bottles with popular names and encouraged people to share a Coke with someone they care about
The campaign had a social message of promoting sharing and togetherness
It was a huge success and led to an increase in sales and brand awareness
Target groups should be set based on the product/service being offered and the demographics of the potential customers.
Identify the product/service being offered
Analyze the potential customer demographics
Consider factors such as age, gender, income, location, interests, etc.
Create customer personas to represent the target groups
Tailor marketing strategies to each target group
Regularly review and adjust target grou...
Kantar Interview Experiences
104 interviews found
Anonymous
Selected
Aptitude tests are often used in the recruitment process,andThey are usually done online, but some businesses may invite candidates to take them in person.Aptitude tests help employers save time and resources by shortlisting candidates early
Practice coding on a whiteboard or blank sheet of paper,Get used to writing code without an IDE or compiler,Learn basic algorithms and data structures,Understand Big-O Notation,Take practice questions on a coding test site..
Interview Preparation Tips
Marketing Research Executive Interview Questions asked at other Companies
I appeared for an interview in Apr 2025, where I was asked the following questions.
- Q1. ROI related question
- Q2. Statistics related
Interview Preparation Tips
Analyst Interview Questions asked at other Companies
Selected
I applied via LinkedIn and was interviewed in Apr 2024. There was 1 interview round.
(3 Questions)
- Q1. Basic research questions
- Q2. What is primary research
- Ans.
Primary research involves collecting data directly from original sources.
Primary research is conducted by the researcher themselves, rather than relying on existing data or information.
It involves methods such as surveys, interviews, experiments, and observations to gather new and specific data.
Examples of primary research include conducting focus groups to gather opinions on a new product, or carrying out experiments ...
- Q3. Types of primary research
- Ans.
Types of primary research include surveys, interviews, observations, and experiments.
Surveys involve collecting data from a large group of people through questionnaires or interviews.
Interviews involve one-on-one conversations with individuals to gather in-depth information.
Observations involve watching and recording behaviors or events in a natural setting.
Experiments involve manipulating variables to test hypotheses ...
Research Intern Interview Questions asked at other Companies
Yogiraj Pokale
(1 Question)
- Q1. Tell me about yourself are you comfortable with location
- Ans.
I am a motivated marketing student with a passion for creativity and innovation. I am comfortable with location flexibility.
I am currently pursuing a degree in Marketing at XYZ University.
I have completed internships at ABC Company and DEF Agency, where I gained hands-on experience in digital marketing and social media management.
I am open to relocating for the right opportunity and excited about the possibility of exp...
Marketing Intern Interview Questions asked at other Companies
Basic aptitude+logical reasoning test with a duration of1 hr
(2 Questions)
- Q1. Guesstimate on how many red cars are there in the city you are staying currently?
- Q2. Tell me in detail about the projects you have done?
Consultant Interview Questions asked at other Companies
K VENKATA SAI DEEPAK
Selected
I appeared for an interview in Apr 2024.
(2 Questions)
- Q1. Basics of sql and some coding questions
- Q2. Data structures
(1 Question)
- Q1. Putin arrays strings
Software Engineer Interview Questions asked at other Companies
(2 Questions)
- Q1. What is data analytics
- Ans.
Data analytics is the process of analyzing raw data to extract useful insights and make informed decisions.
Data analytics involves cleaning, transforming, and modeling data to discover patterns and trends.
It helps businesses optimize operations, improve marketing strategies, and enhance decision-making.
Examples include using customer data to personalize marketing campaigns and analyzing sales data to forecast future tr...
- Q2. What is blending
- Ans.
Blending is the process of mixing different ingredients together to create a uniform mixture.
Blending involves combining multiple substances to create a homogeneous mixture.
Blenders are commonly used in the kitchen to blend fruits and vegetables into smoothies.
Blending is also used in industries like cosmetics and pharmaceuticals to mix ingredients for products.
(2 Questions)
- Q1. Salary expectations
- Q2. Location question
Skills evaluated in this interview
Analyst Interview Questions asked at other Companies
I applied via Naukri.com and was interviewed in Mar 2024. There were 2 interview rounds.
(1 Question)
- Q1. All questions based on your resume and recent project you have done including OOPS concept, MVC , Design patterns, SOLID principles
(1 Question)
- Q1. Here test the communications, problem solving skills, Decision making skill, Situation handle, conflict management
Software Engineer Interview Questions asked at other Companies
DSA and ML, AI, Coding question
(1 Question)
- Q1. Case study which was easy
(1 Question)
- Q1. In depth questions on ML
Data Scientist Interview Questions asked at other Companies
I appeared for an interview in Oct 2024, where I was asked the following questions.
- Q1. What challenges have you encountered, and how did you overcome them?
- Ans.
Faced challenges in data analysis and team collaboration, overcame them through communication and strategic problem-solving.
Encountered data discrepancies in a project; resolved by implementing a double-check system with team members.
Faced tight deadlines; overcame by prioritizing tasks and using project management tools to streamline workflow.
Struggled with team communication; initiated regular check-ins and feedback ...
- Q2. How did you face challenges when working with data, and what strategies did you implement to overcome them?
- Ans.
I tackled data challenges by employing analytical techniques, collaboration, and continuous learning to enhance data quality and insights.
Identified data inconsistencies by implementing validation checks, which improved accuracy in reporting.
Collaborated with cross-functional teams to gather diverse perspectives, leading to more comprehensive data analysis.
Utilized data visualization tools to present complex data in an...
Analyst Interview Questions asked at other Companies
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Kantar Interview FAQs
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Kantar Interviews By Designations
- Kantar Analyst Interview Questions
- Kantar Software Engineer Interview Questions
- Kantar Research Manager Interview Questions
- Kantar Senior Analyst Interview Questions
- Kantar Associate Research Manager Interview Questions
- Kantar Business Analyst Interview Questions
- Kantar Consultant Interview Questions
- Kantar Programmer Interview Questions
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8-12 Yrs
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5-7 Yrs
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|
Research Manager
421
salaries
|  ₹6.3 L/yr - ₹11 L/yr |
|
Senior Research Manager
370
salaries
| ₹7 L/yr - ₹14 L/yr |
|
Senior Analyst
280
salaries
| ₹3 L/yr - ₹11.8 L/yr |
|
Associate Research Manager
225
salaries
| ₹6 L/yr - ₹8.5 L/yr |
|
Accounts Manager
165
salaries
| ₹9 L/yr - ₹19.8 L/yr |
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