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I appeared for an interview before Jun 2024, where I was asked the following questions.
Programmatic advertising automates the buying and selling of online ad space using technology and data-driven algorithms.
Uses real-time bidding (RTB) to purchase ad space instantly.
Involves platforms like Google Ads and Facebook Ads for targeted campaigns.
Allows advertisers to reach specific audiences based on data such as demographics and online behavior.
Example: A shoe retailer uses programmatic ads to target users w...
To optimize an under-delivering campaign, analyze data, adjust targeting, and refine creatives for better performance.
Review campaign metrics: Check impressions, clicks, and conversions to identify where the drop-off occurs.
Adjust targeting: Refine audience segments based on performance data. For example, if a specific age group is underperforming, consider reallocating budget to higher-performing segments.
Increase bud...
I appeared for an interview before Apr 2024, where I was asked the following questions.
CTR (Click-Through Rate) measures the effectiveness of online ads by calculating the ratio of clicks to impressions.
CTR is calculated as (Clicks / Impressions) * 100.
A higher CTR indicates that users find the ad relevant and engaging.
For example, if an ad receives 100 clicks and 1,000 impressions, the CTR is 10%.
CTR can vary by industry; for instance, a good CTR for retail might be around 2-5%.
Improving CTR can involve...
CPA in Google Ads stands for Cost Per Acquisition, measuring the cost to acquire a customer through advertising.
CPA = Total Cost of Campaign / Total Conversions. For example, if you spend $500 and get 10 conversions, CPA = $50.
Lower CPA indicates more efficient ad spending. Aim to reduce CPA over time by optimizing campaigns.
Use CPA to set budgets and forecast ROI. If your CPA is $50 and your customer lifetime value is...
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I applied via Recruitment Consulltant and was interviewed before May 2021. There were 2 interview rounds.
The end to end implementation cycle of ISMS involves planning, implementation, monitoring, review, and improvement.
Planning involves identifying the scope, objectives, and risks of the ISMS.
Implementation involves designing and implementing controls to mitigate identified risks.
Monitoring involves regular checks to ensure the controls are effective.
Review involves assessing the effectiveness of the ISMS and identifying...
Risk assessment involves identifying, analyzing, and evaluating potential risks to determine the likelihood and impact of those risks.
Identify potential risks
Analyze the likelihood and impact of each risk
Evaluate the risks to determine their priority
Develop a plan to mitigate or manage the risks
Monitor and review the risks regularly
Annex A controls are the information security controls listed in ISO 27001 standard.
Annex A contains 114 controls categorized into 14 sections.
These controls are designed to ensure the confidentiality, integrity, and availability of information.
Examples of controls include access control, asset management, cryptography, incident management, and more.
Organizations must select and implement controls based on their risk a...
I applied via Naukri.com and was interviewed in Oct 2022. There were 3 interview rounds.
Budgeting is the process of creating a financial plan for a specific period. Forecasting is predicting future financial outcomes.
Budgeting involves estimating income and expenses for a specific period
Forecasting involves predicting future financial outcomes based on past data and trends
Foreign exchange diff AS 11 refers to the accounting treatment of foreign exchange gains or losses
Preparing a product budget involves e...
Difference between budget and forecasts, preparing a software buying budget, salary expenses increase but head count is same, variance analysis.
Budget is a financial plan for a specific period, while forecast is an estimate of future financial outcomes.
Preparing a software buying budget involves identifying the software needs, researching prices, and allocating funds.
Salary expenses increasing while head count remains ...
posted on 26 Sep 2024
I applied via Approached by Company and was interviewed before Jun 2023. There was 1 interview round.
I am a dedicated professional with a background in business and a passion for problem-solving and teamwork.
Education: Graduated with a degree in Business Administration from XYZ University.
Experience: Worked as an intern at ABC Company, where I assisted in project management.
Skills: Proficient in data analysis and project management tools like Excel and Trello.
Interests: Enjoy reading about emerging business trends and...
I applied via Referral
Allocate budgets based on campaign goals, target audience, and channels.
Identify campaign goals and objectives
Understand target audience demographics and behaviors
Allocate budget based on channels that reach target audience effectively
Consider cost per acquisition (CPA) and return on investment (ROI)
Monitor and adjust budget allocation based on campaign performance
I applied via Naukri.com and was interviewed in May 2022. There was 1 interview round.
I am a highly motivated and experienced professional with a strong background in the field.
I have a Bachelor's degree in Business Administration
I have over 5 years of experience in sales and marketing
I am skilled in developing and implementing effective strategies
I have a proven track record of exceeding sales targets
I am a team player and have excellent communication skills
The last movie I watched was 'Inception'.
The movie is directed by Christopher Nolan.
It is a science fiction action film.
The plot revolves around a thief who steals corporate secrets through dream-sharing technology.
The film stars Leonardo DiCaprio, Joseph Gordon-Levitt, and Ellen Page.
It received critical acclaim for its unique concept and visual effects.
Algorithms for manipulating arrays and strings in coding
Use sorting algorithms like quicksort and mergesort for arrays
Use string manipulation functions like substring and replace for strings
Use dynamic programming for optimizing solutions to array and string problems
Designing a large scale Ad Server
Use distributed systems for scalability
Implement caching for faster ad delivery
Ensure high availability and fault tolerance
Use real-time bidding for efficient ad placement
Implement fraud detection mechanisms
Ensure compliance with privacy regulations
I applied via Campus Placement
I am an avid traveler and have visited over 20 countries
I love experiencing new cultures and trying new foods
I have backpacked through Europe and Asia
I have volunteered in orphanages in Cambodia and Nepal
Mobile advertising platform
Adtech
Mobile marketing
App monetization
Optimize lift usage to reduce wait times for employees entering a 10-floor building.
Implement a smart scheduling system that prioritizes lifts based on the number of people waiting on each floor.
Introduce a destination dispatch system where employees select their floor before entering the lift, grouping them by destination.
Increase the number of lifts during peak hours or consider adding express lifts that service only...
based on 2 interview experiences
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based on 12 reviews
Rating in categories
Campaign Manager
279
salaries
| ₹4 L/yr - ₹9.8 L/yr |
Associate
206
salaries
| ₹3 L/yr - ₹6.8 L/yr |
Ad Operations Associate
167
salaries
| ₹2.5 L/yr - ₹7.5 L/yr |
Associate2
76
salaries
| ₹4.3 L/yr - ₹9.5 L/yr |
Team Coordinator
67
salaries
| ₹8.6 L/yr - ₹14.5 L/yr |
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