Case study- Ola has completed 2 years of operations at Jaipur without any competition. Suddenly Uber comes in Jaipur with ride charges 20% lower than Ola and driver incentives 20% more than that of Ola. What should Ola do?

Ola should analyze the situation and take strategic actions to maintain its market share and competitive advantage.Conduct a thorough analysis of the market, including customer preferences, demand, an...
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lokesh sharma

As its app base operation , Ola should increse the incentive cost in Jaipur , more driver will switch to drive through ola instead of Uber. The market share automatically get shifted to Ola

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