Tide - Business Management Platform Senior Product Manager Interview Questions and Answers

Q1. Product design- how to design a hypothetical model
Ans. 
To design a hypothetical model, start by defining the problem, conducting market research, creating user personas, brainstorming ideas, prototyping, testing, and iterating.
• Define the problem statement and goals of the product

• Conduct market research to understand the target audience and competition

• Create user personas to empathize with the users' needs and behaviors

• Brainstorm ideas and features that address the problem ...read more
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Q2. How would you improve a product
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I would improve a product by conducting user research, analyzing feedback, and iterating on features.
• Conduct user research to understand pain points and needs

• Analyze feedback from customers to identify areas for improvement

• Iterate on features based on research and feedback

• Implement A/B testing to validate changes before full rollout
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Q1. Technical architecture
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Felt frustrated when you felt that you overpaid for a product, or that the company was simply extracting too much from the consumer in terms of price?
How does Starbucks sell coffee, that is worth only $19 -the worth of the commodity as indicated by the typical retail price for a kilo of coffee
beans, for $137 ?
Or how does Apple sell an iPhone, that costs it only round Rs. 6K to produce at a Foxconn factory in China, for a retail price of Rs. 1 Lakh+ in India?
Why do printers come cheap, but the replacement cartridges cost a bomb?
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Q1. Resume based discussion
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Q2. Product tier down
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Q1. Product case study
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Q2. Team building questions
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Q1. Resume background experinece expectations and others
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How many people use credit cards for payements in India

Netflix daily viewership is falling. How will you analyze the potential reasons?
A brief description of your answers/approach (Optional): Divided the potential reasons into - a) Industry-wide problem, b) Competition, c) Product. For product, showed the entire customer journey and the potential dropoff points

Q1. Mainly questions around profile. Questions on FinTech industry in general and tested my fit.
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Q1. Swiggy wants to get into a new business. Which business would you recommend? Analyze from business and product standpoint
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Q1. Started with work-ex.Tell me about your favourite product and 3 things you'd like to improve
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Q2. 3 things you like and 3 things you'd like to improve
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Q1. Design a "Pay Later" feature for an e-commerce consumer website.. In depth discussion on features, metrics, trade-offs.
Ans. 
Design a Pay Later feature for an e-commerce website
• Allow customers to defer payment for a set period of time

• Offer different payment options such as monthly installments or a lump sum payment

• Implement credit checks to ensure customers are eligible for Pay Later feature

• Track metrics such as conversion rates, average order value, and default rates

• Trade-offs include potential increase in default rates and potential impact...read more
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Q2. On company policies and values and what I did at my startup
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Q1. How would you detect fraud reviews as a PM on Zomato. In depth discussion on factors which the PM would consider in the algorithm
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Q1. HR round on company policies and values and what I did at my startup.
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Product Design Round
As a PM of Swiggy how do you increase efficiency of Swiggy delivery partners? Derive Product led solution and define key metrics

Q1. Engineering Round Draw a high level system Architecture of your last Product that went live.
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Business Acumen
As a PM of Zomato how do you increase adoption of the newly released feature ‘Under 10’? Focus on Product based solutions, roadmap and key metrics

Q1. Hiring Manager Describe a situation in your current role where you challenged the status quo and drove a solution
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Q1. What animal do you relate yourself with. ?
Ans. 
I relate myself to a lion.
• I am confident and assertive like a lion.

• I am a natural leader and take charge of situations.

• I am fiercely protective of my team and their success.

• I have a strong presence and command respect.

• I am strategic and calculated in my decision-making.

• I am adaptable and can thrive in different environments.
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Q2. What is the role requirement
Ans. 
The role requirement for a Product Manager is to oversee the development and management of a product throughout its lifecycle.
• Develop and execute product strategies and roadmaps

• Gather and analyze market research and customer feedback

• Collaborate with cross-functional teams (engineering, design, marketing)

• Define product requirements and prioritize features

• Monitor product performance and make data-driven decisions

• Ensure t...read more
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Q3. How many minimum lines you need to cut a cake into 3 pieces
Ans. 
Two lines are enough to cut a cake into 3 pieces.
• You need to make two cuts in the cake to get three pieces.

• The first cut should be made horizontally across the middle of the cake.

• The second cut should be made vertically through the center of the cake.

• This will give you three equal pieces of cake.
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