Introduction, Difference between sales and marketing, why company need to spnd highest amount on sales

Question

Accepted Answer

Sales and marketing are different but complementary functions. Companies need to spend more on sales to generate revenue.

Sales is the process of closing deals and generating revenue, while marketing is the process of creating awareness and interest in a product or service.
Sales is a more direct and personal interaction with customers, while marketing is more about creating a brand image and reaching a wider audience.
Companies need to spend more on sales because it directly generates revenue for the company. Without sales, marketing efforts would be wasted.
For example, a company may spend a lot on marketing to create awareness about a new product, but without a strong sales team to close deals, the marketing efforts would not result in revenue.
Sales and marketing should work together to create a cohesive strategy that generates revenue and builds brand awareness.

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