Cyber Security - Marketing Manager

Location: Ahmedabad
Reporting to: Head Go to Market & Business Operations
Function: Cybersecurity Services - Go to Market & Business Operations

Role Summary

The Manager Marketing will lead the development and execution of integrated marketing campaigns that position our cybersecurity servicesespecially in the OT/IT spaceas differentiated, credible, and value-driven. This role requires a balance of strategic thinking and hands-on execution across content, digital, events, and partner marketing. The ideal candidate will bring experience in marketing B2B technology services, a strong understanding of cybersecurity trends, and the ability to craft campaigns that support both brand awareness and lead generation.

Key Responsibilities

• Brand and Positioning
• Shape and maintain consistent messaging across all platforms that highlights our niche in OT cybersecurity.
• Develop productized messaging for DFIR, IDAM, Engineering, Delivery, and MSSP services aligned to industry trends.
• Content and Thought Leadership
• Drive the creation of whitepapers, case studies, blogs, analyst briefings, and executive talking points.
• Collaborate with SMEs and service heads to publish technical content for OT/IT audiences.
• Digital Marketing and Demand Generation
• Plan and execute digital campaigns (LinkedIn, email marketing, SEO/SEM) to support lead generation and partner outreach.
• Maintain and optimize the company website and digital assets with clear CTAs and service offerings.
• Partner and Field Marketing
• Support joint GTM efforts with technology partners and OEMs through co-branded assets, webinars, and partner events.
• Develop sales enablement material including pitch decks, brochures, solution one-pagers, and video explainers.
• Events and Thought Leadership
• Organize participation in cybersecurity conferences, webinars, CISO roundtables, and client workshops.
• Manage speaking opportunities and press coverage for senior leaders.
• Marketing Ops and Metrics
• Manage campaign calendars, budgets, and vendors (creative, media, PR).
• Track KPIs such as MQLs, website traffic, engagement rates, campaign ROI, and brand sentiment.

Desired Profile

Qualifications:

• Bachelor's/masters degree in marketing, Communications, or Business Administration.
• Certifications in digital marketing, HubSpot, or SEO/SEM tools preferred.

Experience:

• 8 + years of experience in B2B marketing, preferably in cybersecurity, IT services, or industrial tech.
• Experience working in or marketing to critical infrastructure sectors like energy, manufacturing, transport, or utilities is highly desirable.
• Strong exposure to marketing enterprise services vs. just product offerings.

Skills:

• Excellent written and visual storytelling skills.
• Strong command of content marketing, digital tools (Google Analytics, SEMrush, LinkedIn Campaign Manager), and CRM (Salesforce, HubSpot).
• Proficient in managing agencies, events, and media relationships.
• Collaborative, with the ability to work across technical and business teams.

Personality Traits

• Creative and customer-obsessed
• Strong ownership and bias for execution
• Analytical mindset with a keen eye for storytelling
• Adaptable in high-growth and evolving business environments
• Able to represent the brand externally with confidence

Nice to Have:

• Understanding of OT cybersecurity trends, compliance landscapes (e.g., NIS2, IEC 62443), and related buyer personas (CISOs, CIOs, Plant Heads).
• Experience supporting international marketing campaigns across the US, Middle East, or Southeast Asia.

For more information, please connect to mentioned Email ID: Shivangi.Pandya@adani.com