AI CERTs - Head - Marketing (10-12 yrs)

Are you a results-driven demand generation expert passionate about driving revenue growth through data-driven marketing?

Do you thrive in a fast-paced, technology-driven environment, building high-performing marketing campaigns that engage and convert B2B and B2G buyers? If so, were looking for you!.

Whats in it for you?

- Own & Execute Demand Generation Strategies: Design and implement high-impact, multi-channel demand generation campaigns that drive pipeline growth and accelerate sales.

- Leverage Martech & Data-Driven Insights: Work with cutting-edge marketing automation, CRM, and analytics tools to optimize campaign performance and maximize ROI.

- Cross-Functional Impact: Partner closely with sales, inside sales, creative teams, and other stakeholders to align marketing with revenue goals.

- ABM & Targeted Engagement: Execute account-based marketing (ABM) strategies to attract and nurture high-value prospects through personalized content and engagement.

- Multi-Channel Execution: Effectively expand and manage demand generation programs across search, social media, content marketing, webinars, video, and website optimization.

- Optimize Revenue & Reduce Leakage: Implement best practices to maximize marketing efficiency and ensure marketing-qualified leads (MQLs) seamlessly transition into sales-qualified leads (SQLs).

- Market Intelligence & Positioning: Own competitive research, buyer insights, and value proposition messaging to position NetCom Learning as a market leader among decision-makers in B2B and B2G segments.

- Sales Enablement & Collaboration: Ensure the sales team is equipped with the right messaging, sales collateral, and lead insights to drive conversions and close deals.

- Process & Performance Management: Oversee marketing automation processes, CRM integrations, and reporting dashboards to track lead flow, campaign effectiveness, and ROI.

- Optimization & Analytics: Track key performance metrics, analyze campaign effectiveness, and continuously optimize strategies using Google Analytics, SEO tools, and marketing automation platforms.

- Team Leadership & Development: Manage and mentor a team of 10-12 marketing professionals while fostering a culture of innovation, accountability, and performance excellence.

Who Are We Looking For?

- 8+ years of experience in demand generation, digital marketing, or B2B marketing roles.

- Expertise in omni-channel marketing, including search, social, content, and email marketing.

- Strong understanding of marketing automation, CRM systems, and lead scoring methodologies.

- Analytical mindset with a deep understanding of campaign measurement and performance optimization.

- Experience in ABM, inbound marketing, and sales enablement strategies.

- Strong leadership, project management, and cross-functional collaboration skills.

- Experience in the training or education industry is a plus.

Youll fit in by:

- Thinking like an owner.

- Communicating with honesty, candor, and respect.

- Being resourceful and creative.

- Acting with empathy.