Aliens Group - Digital Marketing Role - IIM/IIT (0-2 yrs)

- Aliens Group is a premium real estate player based out of Hyderabad and poised to dominate real estate market with a land bank of 1500+ acres land to transform the way we live by matching it up with global standards and deliver exceptional quality of living spaces governed by our idea of 'intelligent living'.

- Founded in 2004 with the visionary zeal of transforming Hyderabad's landscape, Aliens Group has achieved spectacular feat in real estate industry. Headquartered in Hyderabad, Aliens Group includes companies such as Aliens Infra Tech Pvt. Ltd. and Aliens Developers.

- The projects have been received with great enthusiasm by customers and have received financing from prestigious institutions such as SBICAP Ventures, Nisus finance and Phoenix ARC.

- The projects are being developed at a rapid pace, and this fast progress towards the completion of these two landmark projects has poised the group to aim higher and transform the landscape of Hyderabad and beyond in the decades to come.

Roles and Responsibilities:

- Develop and execute comprehensive performance marketing strategies for customer acquisition and conversion.

- Conduct market research, competitor analysis, and customer segmentation to optimize campaign targeting

- Collaborate with cross- functional teams for creating compelling marketing assets.

- Manage and optimize campaigns, including budget allocation, bid management, and landing page optimization.

- Analyze key metrics (CPA, ROAS, CLV) for data- driven decision- making.

- Utilize marketing tools (e.g., Google Ads, Facebook Ads Manager, Google Analytics) for monitoring and insights.

- Prepare and present performance reports to senior management.

- Stay updated on industry trends and lead a team of specialists, fostering collaboration and professional development.

- Drive campaigns within allocated budgets, ensuring positive ROI.

- Develop and implement strategies aligned with business goals, leveraging data- driven insights for optimization.

- Location: Hyderabad (Week- offs on Monday)

- Mode: Work from Office (11- 8pm)

- Website: https://www.aliensgroup.in/