BRILLON - Customer Marketing Manager - General Trade - IIM/ISB/MDI/FMS (5-8 yrs)

Job Description:

Business Development:

- Develop strategies to support business development in the Traditional Trade channels (Retail, WS and SS).

- Develop initiative grid for the channel which is aligned to the Marketing initiatives.

- Work closely with the Brand team and the Region team to align quarter and annual plans.

- Work closely with the Brand team for planning the annual numbers and calendarize the same, based on a granular channel/geography level share development plans.

- Manage end-to-end trade spends for Traditional Trade channel as per the TS components in the P&L of TT business.

Drive Sales Programs and Initiatives:

- Extensively support driving of Sales execution excellence programs for rural and urban channels.

- Create and Develop Loyalty programs for Retail / WS / SS channels to drive business.

- Plan the Visibility calendar and the spend plans for all brands and customers and develop the Activity grid.

- Align the Visibility deployment plan with the Brand plans regional teams.

- Asset design: Coordinate and finalize the assets with Marketing.

- Participate with the procurement team for vendor briefing.

- Prepare budget for visibility deployment for all channels.

- Review ROI and suggest improvements for better execution.

- Ensure deployment of all Visibility assets through the Field team for on ground Execution under an optimized budget plan.

- Track the performance and evaluate the ROI and suggest continuous improvement for business development.

New Product Development:

- Develop the portfolio strategy for new product launches in pipeline.

- Maximize the long term profit flow from the portfolio of brands within it.

Drive Execution Efficiencies:

- Track and analyze data on the execution levels and suggest actions for improvement.

- Review the performance around BE, MSL, ECO and TLSE with the Region and Marketing teams.

Manage Designs and Spend Controls:

- Track completion actions and set up evaluation tools on ROI.

- Review the TS Spends by channel on a quarterly basis with management team.

Resource Management:

- Manage all the third party sales resourcesISRs, DBSRs and FOs.

- Manage deployment, coverage and ways of working of the resources.

Communication:

- Develop and roll out communication for the all the initiatives to the Field team.

- Support in the cascade for smooth and effective execution of all initiatives.

Support special initiatives :

- Support the execution of GTM strategy across regions.

- Work closely GTM team to plan and prepare the Channel/ASM targets based on Selling and

Distribution plans for Urban and Rural foundations.

Reports and Analytics:

- Track and report data from DMS and tech enablers.

- Analyze reports and develop insights on performance of sales initiatives.

- Analyze and leverage insights from Nielsen.

Capability Development:

- Support the sales capability development programs for DBSR, TSI, ISR, ASM.

Qualification:

- Preferably MBA from premier Institute with at least 5 years of experience in Sales & Trade marketing in FMCG Companies with atleast two years of experience as an ASM.

- Experience must cover Budget management, marketing planning and portfolio marketing mix management.