Product Marketing Manager (8-10 yrs)

- We're seeking an experienced Product Marketing Manager with 8-10 years of expertise to lead our product marketing initiatives at 1Wrk.

- In this role, you'll develop compelling product narratives, create impactful content, and build our employer brand to attract top talent.

- You'll collaborate with cross-functional teams to drive product positioning, messaging, and go-to-market strategies.

Key Responsibilities:.

- Develop and execute comprehensive product marketing strategies aligned with business objectives.

- Create compelling product positioning, messaging, and value propositions for target audiences.

- Lead content creation including product related content, case studies, white papers, blog posts, and sales enablement materials.

- Build and enhance employer branding initiatives to attract and retain top talent.

- Collaborate with product management to understand product roadmaps and translate features into customer benefits.

- Work with sales teams to develop effective messaging and tools that drive revenue growth.

- Analyze market trends, competitor activities, and customer feedback to inform marketing strategies.

- Manage product launches and campaign execution across multiple channels.

- Develop and maintain product marketing metrics to measure effectiveness and ROI.

Required Qualifications:

- 8-10 years of progressive product marketing experience, preferably in B2B technology.

- Proven track record of developing successful marketing campaigns and product launches.

- Excellent written and verbal communication skills with ability to craft compelling narratives.