Applied Data Finance - Senior Data Analyst - Marketing & Product - IIT/NIT/BITS (3-5 yrs)

Job Title: Senior Data Analyst, Marketing & Product

Location: Remote

Type: Full-Time

About the Role:

We are looking for a talented and motivated Senior Data Analyst to join our Marketing and Product Analytics team. In this role, you will work closely with cross-functional teams to analyse data, build models, and generate insights that drive key decisions across our marketing and product functions. This is a fantastic opportunity to apply your analytical skills in a fast paced, data-driven environment with a strong culture of experimentation and impact.

Responsibilities:

- Extract, clean, and transform data to ensure quality and usability across analytics initiatives.

- Build, validate, and deploy machine learning and statistical models to solve business problems.

- Using your SQL, Python, R expertise to interrogate our data to solve key business problems.

- Create clear, concise dashboards and reports to communicate findings to stakeholders.

- Conduct deep-dive analyses to uncover insights on user behaviour, marketing performance, and product engagement.

- Create clear, concise dashboards and reports to communicate findings to stakeholders.

- Partner with product managers, marketers, and engineers to design experiments and evaluate their outcomes.

- Experience in taking a business question or problem and turning it into an insight brief

- Perform deep dives into campaign metrics to identify drivers of performance and recommend actionable strategies.

- Stay updated on industry trends, best practices, and emerging technologies in Marketing analytics.

- Proactively bringing new ideas to the table relating to business questions, analytics

approaches, datasets and ways of working.

- Shape our marketing approach actionable insights.

Required Skills:

- Proficient in Python and SQL (MySQL or Redshift experience preferred).

- Experience with data visualization tools (e.g., Tableau, Power BI, or Plotly).

- Solid understanding of machine learning, A/B testing, customer segmentation and statistical analysis.

- Strong problem-solving skills and a structured business approach to working with complex datasets.

- Excellent communication skills with the ability to present findings clearly o non-technical audiences.

- Highly motivated and collaborative to excel in a fast-paced remote environment.

- Proven work experience in working on business analytics and marketing insights.

Education and Background:

- B.E./B.Tech. from a Tier I College (IITs/NITs/BITS) in Computer Science, Data Science, Engineering, or a related quantitative field.

- 3-5 years of experience in an analytics/data science role. Prior experience in marketing/customer analytics required.

- Prior experience working in a consumer-tech, credit/lending or fintech environment is a plus.

- Experience in a business or marketing analytics product setting, leveraging data science to drive business outcomes.

Why Join Us:

- Be part of a high-impact analytics team shaping marketing and product strategy.

- Work on real-world problems with direct influence on business outcomes.

- Enjoy a remote-first work environment with flexibility and autonomy.

- Get access to mentorship, continuous learning, and growth opportunities