Product Marketing Manager

The Marketing division is responsible for defining and navigating strategies, shaping the narrative, and driving actionable insights based on marketing research & knowledge of Semiconductor industry. We are looking for hiring a highly talented candidate, experienced in customer facing activities to join the patterning control product marketing team.

Overall responsibility: Develop the PL business & marketing plans as well as product strategy and roadmap.

Customer needs and competitive environment:

• Responsible to hold deep understanding of the changing technical and business environments through outbound customer facing activities.
• Conducts seminars, drives the PL narrative and develop collaterals aiming at shaping the customers scorecards
• Conducts competitive analysis for specific products or product lines and drives Red Team Analysis

• Responsible to assess market penetration, product positioning and pricing
• Direct strategy execution through an effective roadmap enabling competitive advantage, value extraction, revenue and market share
• SR: Recommends investment decisions for new product development and SR scenarios

• Develop & maintain product line market analysis models and dashboard
• Formulate product messaging and positioning with Go to Market plans
• Define Product roadmap and Own PLC phases marketing aspects from ideation through GTM and Product Launch up to field adoption
• Own significant part of product business reviews and strategic planning
• Promote, initiate and\or execute publishments\papers\conferences and patents
• Own and timely update competitive analysis
• Translate customers' needs into winning product definition per market segments
• Participate in market validation processes and assist with outbound marketing activities
• Create & enhance product presentation materials (inbound and outbound)

• 7-10 Years of relevant experience (PD, AE, PS, PM, PMS, BM)
• Customer facing experience of 3y at-least in semiconductor industry.

Qualifications:

Education: Masters Degree

Skills: Basic knowledge of semiconductor industry , scanning electron microscopes, Critical dimension measurements:

Travel:

Yes, 25% of the Time

Relocation Eligible: No