Social Media Manager

Job Responsibilities:

1. Social Media Strategy & Content Management:

• Develop and execute social media strategies to align with brand goals.
• Manage daily posting and scheduling across platforms like Instagram, Facebook, Twitter, LinkedIn, YouTube, and TikTok.
• Create engaging content, including captions, images, videos, and reels.
• Ensure all content aligns with brand voice, messaging, and target audience.

2. Influencer Marketing & Collaboration:

• Sourcing Influencer, Identify, onboard, and manage influencers, Source Influencer, brand ambassadors, and content creators.
• Negotiate contracts and partnerships with influencers to maximize brand exposure.
• Track influencer campaign performance and ensure timely content delivery.
• Develop and maintain relationships with key influencers and industry leaders.

3. Community Engagement & Brand Growth:

• Respond to comments, messages, and inquiries to foster engagement and build brand loyalty.
• Monitor and participate in trending conversations, hashtags, and challenges.
• Encourage user-generated content (UGC) and influencer-driven campaigns.

4. Performance Analysis & Reporting:

• Track and analyze key performance metrics (engagement, reach, conversions, etc.).
• Prepare monthly reports on campaign effectiveness, audience growth, and ROI.
• Use insights to refine strategies and improve content performance.

5. Cross-Functional Coordination & Trend Monitoring:

• Work with the marketing, PR, and design teams to align messaging and campaigns.
• Stay updated on social media trends, platform updates, and algorithm changes.
• Experiment with new content formats and emerging social media platforms.