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MGR (BRANDS - CMU)
Bajaj Auto
posted 3 weeks ago
Job Role Insights
Fixed timing
Key skills for the job
Job Description
- Understand the brand, brand positioning & attributes.
- Plan & Execute the Marketing Plan
- Plan & Execute Marketing Activation ATL/BTL
- Own corporate marketing activities Website, PR etc.
- Digital marketing
- Provide insightful market intelligence to partners- Communication agencies, BTL agencies, Media agencies & PR agencies
- Plan, develop & rollout BTL activation in requirement with defined sales objective.
Brand Strategy
- Participate in Business Plan development.
- Envision & Create brand strategy document.
- Create annual action plans using the full marketing mix to implement brand strategy.
Product & Brand Analysis
- Develop & Evolve product insights for lead / lag markets
- Analyses and use market and consumer researches to identify short and long term risks for the brand & develop actions to mitigate the identified risks.
- Creates regular marketing reports.
Media Planning and Execution
- Plan innovative BTL campaigns & champion deployment across country to solve business problems
- Coordinate with the media agency for the execution of the media plans.
Key Deliverables
- Market Share & volume growth
- Brand Launch
- Brand Campaigns
- Drive traffic & conversion via digital media
- BTL and Activations
Competencies
Technical/ Functional:
- Both Conceptual & Practical understanding of Marketing / Brand Management having developed & successfully deployed few Brand campaigns
- Understanding of how digital marketing works
- Trade Marketing
- High Analytical Skills.
- Sales Process Understanding
Behavioral:
- Align and motivate team for high performance
- Collaborate across all interfaces
- Uphold values; inculcate a culture of excellence
- Generate ideas; solve problems creatively.
- Champion improvements and positive change.
- Develop and engage people.
- Liasoning with all stake-holders specially sales team
Employment Type: Full Time, Permanent
Read full job description
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Strict timing
Monday to Saturday
No travel
Day Shift
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Bajaj Auto Mumbai Office Locations
Mumbai Office
Ashok Vashdev Bajaj, Sager Bhuvan, Near Bank of India, Shamaldas Gandhi Marg, Dhobi Talao, Lohar Chawl, Kalbadevi
Mumbai
Maharashtra 400002
Maharashtra 400002
Mumbai Office
New Bajaj Auto Parts, Murlimal Compound, Lal Bahadur Shastri Marg, Bhandup (W), Bhandup West
Mumbai
Maharashtra 400078
Maharashtra 400078
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