Prepare for Your Bajaj Auto Interview with Real Experiences!
View interviews
AmbitionBox
Search
Jobs
- Reviews
- Salaries
- Interview Questions
- About Company
- Benefits
- Jobs
- Office Photos
- Community
Add office photos
Engaged Employer
i
This company page is being actively managed by
Bajaj Auto Team. If you also belong to the team, you
can get access from
here
Bajaj
Auto
Compare
All Filters
144 Bajaj Auto Jobs
MGR (MARKETING - IB)
Bajaj Auto
posted 3+ weeks ago
Job Role Insights
Fixed timing
Key skills for the job
Job Description
Job Description
Job Title:
Mgr/Asst Mgr - Brand Manager
Level:
L3
Function:
Brand Management
Department (Sub-function)
Marketing
- JOB PURPOSE
- INTERACTION WITH STAKEHOLDERS
Internal
External
Direct
EBU>Brand Management
Industry Experts, Vendors
Indirect
- JOB REQUIREMENTS
Educational Qualifications
Essential: Management || Business Management
Preferred Institution: Any Premier Insitute
Desired Qualification: Graduate||Any stream/branch
||
Work Exp
Min: 5
Max:10
Industry Specification
Auto Components, Automobile, Consumer Durables, Consumer Goods, E-Commerce, FMCG
Addnl Requirements
Age
Min: 23
Max: 35
Need for travel
0
- KEY COMPETENCIES
Technical/Functional
1. Conceptual & Practical understanding of Marketing/Brand Management
2. Deploying successful Brand Campaigns
3. Understanding of digital marketing
4. Understanding of Trade Marketing
5. Strong Analytical Skills.
6. Deep Understanding of sales processes.
Behavioural
L3 - ACT - Continuously raise the bar; Ensure results with speed; Meet customer expectations
5. KEY RESPONSIBILITIES
1. Brand Management:
a. Drives the Marketing Activation by through appropriate ATL/BTL marketing activities.
b. Manage product road map and life cycle.
c. Plan, develop & rollout BTL activation in requirement with the defined sales objectives.
d. Manages the product launches and activations by defining communication strategy, processes and collaterals.
e. Measure effectiveness of BTL Activities through PDCA check.
f. Manages corporate marketing activities by handling the website and PR related activities.
g. Provides market intelligence to various partners i.e. the Communication agencies, BTL agencies, Media agencies & PR agencies.
h. Plan, develop & rollout BTL activation in requirement with the defined sales objectives.
2. Brand Strategy:
a. Understands the positioning & attributes of the brands to deploy an effective brand strategy to achieve market leadership.
b. Assesses the Marketing Plan of the organization to tailor an effective brand strategy.
c. Creates annual action plans using the full marketing mix to implement brand strategy.
3. Product & Brand Analysis:
a. Develops & Evolves product insights for lead markets.
b. Identifies the short and long term risks for the brand by analyzing market and consumer research & develops action plans to mitigate the identified risks.
4. Media Planning & Execution:
a. Plan innovative BTL campaigns & champion deployment across country.
b. Coordinate with the media agencies for the execution of the media plans.
The above list is not exhaustive and could evolve with changing needs & priorities of the company
Employment Type: Full Time, Permanent
Read full job description
What people at Bajaj Auto are saying
Marketing salary at Bajaj Auto
reported by
4
employees
₹1
L/yr - ₹2.1
L/yr
62%
less
than the average Marketing Salary in India
View more details
What Bajaj Auto employees are saying about work life
based on 3.7k employees
Strict timing
Monday to Saturday
No travel
Day Shift
Bajaj Auto Benefits
View more benefits
Compare Bajaj Auto with
Tata Motors
Compare
Mahindra & Mahindra
Compare
Maruti Suzuki
Compare
Ashok Leyland
Compare
TVS Motor
Compare
Hyundai Motor India Limited
Compare
VE Commercial Vehicles
Compare
Ford Motor
Compare
Renault Nissan Technology & Business Centre India
Compare
Honda
Compare
Yamaha Motor
Compare
Daimler India Commercial Vehicles
Compare
Automotive Manufacturers
Compare
Nexa
Compare
Mahindra Automotives
Compare
Volvo
Compare
Swaraj Tractors
Compare
General Motors
Compare
Renault
Compare
Toyota
Compare
Similar Jobs for you
MGR (MARKETING - IB)
5-10 Yrs
Pune
Digital Marketing, Atlassian, FMCG Sales +7 more
MGR (BRANDS - CMU)
3-7 Yrs
₹ 17 - 32.5L/yr (AmbitionBox estimate)
Mumbai, Nagpur, Thane +3 more
Digital Marketing, Atlassian, Brand Management +6 more
MGR (D&A - Product Manager Digital Transformation)
7-12 Yrs
Mumbai, Nagpur, Thane +3 more
Product Management, Automotive Engineering, Customer Experience Management +7 more
MGR (SALES - UB)
2-6 Yrs
Bhubaneswar, Cuttack, Rourkela
Software Configuration Management, Customer Service, Salesforce +7 more
MGR (SERVICE - MC)
2-6 Yrs
₹ 0.096 - 42L/yr (AmbitionBox estimate)
Vijayawada, Visakhapatnam, Guntur +1 more
Salesforce, Computer Networking, Automotive Engineering +6 more
MGR (D&A - Product Manager)
7-12 Yrs
Mumbai, Nagpur, Thane +3 more
Data Analytics, Project Management, Operations +7 more
MGR (DIGITAL PM E-DRIVE - UB)
3-10 Yrs
Mumbai, Nagpur, Thane +3 more
Computer Science, SAP CO, Data Analysis +7 more
MGR (D&A - Analytics & Insights Program Manager)
5-10 Yrs
₹ 19 - 24L/yr (AmbitionBox estimate)
Mumbai, Nagpur, Thane +3 more
Data Analytics, SQL, Automotive Engineering +6 more
MGR (DIGITAL MARKETING - CMU)
2-8 Yrs
Mumbai, Nagpur, Thane +3 more
Digital Marketing, Computer Science, Analytical Chemistry +7 more
Share an Interview