Beam Global Spirits & Wine India - Assistant Commercial Marketing Manager (7-10 yrs)

Roles & Responsibilities :

- Execute specific promotions for building distribution efficiencies specific to the market requirements.

- Drive performance led investment culture with regular review across various investment inputs (Brand Ambassadors, visibility, consumer promotions, tertiary inputs, new launch plans).

- Closely monitor the market and competitive landscape to evaluate existing and upcoming opportunities/ challenges and provide hands-on Gemba insights to the stakeholders.

- Monitor distribution of POSM stock across market as per targets, timeliness, and territory requirements

- Act as a pivot in the market to ensure alignment & coordination between the on-field requirement of sales team and the planned promotional initiatives to be rolled-out in the region.

- Work closely with Market/s Commercial team and Regional Commercial Marketing Manager to firm up the annual plan for the Off-Trade, On Trade, Wedding & CSD channel within the market.

- Collaborate with the ZSM/ RCMM on channel segmentation.

- Accountable for driving Execution Excellence for all the channel inputs - Off Trade, On-Trade, Wedding & CSD.

- Work closely with the ZSM to form the strategy for Must-win accounts delivering Halo accounts, Halo execution, Hakozukuri accounts, Wall Bays etc.

- Helping the ZSM/RCMM on negotiations to close agreements on Visibility /Space and tracking identified KPI's of these outlets

- Responsible for tracking and maintenance of visibility initiatives (Halo, Hokozukuri, Wall bays/ Paid Shelfs) as well as all semi-permanent assets at Off and On Trade outlets.

Qualifications-

- Qualified Graduate/MBA

- Analytical bend mindset

- Strong at Microsoft Excel.

- Minimum 8+ years' experience in the Channel with a minimum of 2 years of -managerial experience in Alcobev/ relevant industries

- Travel within city limits