BharatPe - Senior Manager - Performance Marketing (5-10 yrs)

In this role, you have the opportunity to :

- Work at an organization which encourages to test and learn enabling you to experiment.

- Take ownership of marketing campaigns and have a direct impact on driving customer acquisition, retention and revenue growth.

- Develop and execute data-driven marketing strategies.

- Drive sustainable/profitable growth.

Responsibilities will include:

Functional Expertise:

- Plan & execute performance marketing campaigns across various channels - Google Ads, Facebook Ads, DBM, 3rd party networks etc for BharatPe Merchant App.

- Lead online and social media marketing especially App Downloads, engagement campaigns along with search, display, remarketing, Google Adwords, Paid campaigns and other aspects of online marketing.

- Understanding of the app ecosystem - Attribution, Tracking & tuning various End-to-End Funnel Metrics & Real-Time ROI measurements right from Traffic Metrics to conversion funnels.

- Running experiments on paid digital channels to find incremental value of digital marketing across cohorts of customers.

- Monitor and keep track of important funnels and events in Marketing automation setup.

- Responsible for end to end campaign management - planning, monitoring, optimization & reporting.

Interaction:

- Coordinate with the internal product & tech teams for timely execution of all digital marketing tasks and initiatives.

Problem Solving:

- Designing experiments to improve the overall contribution of digital marketing towards business in a profitable manner.

To succeed in the role:

Impact:

- Create disruptive growth in key user metrics (revenue).

- Create a hotbed of innovation and iteration.

Challenges & Decisions:

- Operate in a high speed, ambiguous environment.

- Drive growth and cost optimization together.

Qualification & Experience (type & industry):

- 5-10 years of relevant experience.

- Preferred tier 1 pedigree.

- Engineering undergrad is preferred.

Skills & know-how:

- Experience with App first businesses will be an advantage (e-commerce, media & entertainment, fintech).

- Good understanding of digital marketing concepts (incrementality) and best practices

- Knowledge of Marketing analytics, Attribution and Planning tools (e.g. Appsflyer, Firebase,etc.)

- Hands-on experience with Google adwords, Facebook Ads, programmatic & affiliates

- Proven track record of increasing user acquisition, engagement and retention and meeting/exceeding revenue and profitability goals.

- Hands-on experience in managing the marketing budget at scale along with the business objectives & KPIs like CPI, CPM, CAC/LTV, Acquisition, Remarketing, Cross-Sell, Up-Sell, etc.

Behaviors:

- Extremely high ownership.

- Self-starter with a bias for action.

- Highly entrepreneurial and comfortable with failing.

- Ability to lead and influence at the top levels.

- Effective x-functional collaborator with great communication skills.

- Ability to operate in a high ambiguity environment.