BirdAI - Account Based Marketing Specialist (3-5 yrs)

About the Job:

The ABM Specialist will support the day-to-day execution and optimization of our ABM programs, enabling full-funnel audience engagement and driving pipeline growth.

This role is pivotal in operationalizing our ABM strategy, ensuring effective collaboration between marketing and sales teams, and enhancing personalization across various channels.

Key Responsibilities:

ABM Program Execution

- Support overall ABM orchestration to align with go-to-market objectives.

- Develop and optimize full-funnel audience segmentation for ToFU, MoFU, and BoFU stages, enabling better budget allocation and stage-specific messaging.

Personalization and Content Development

- Create and optimize vertical-specific landing pages, marketing emails, and ad copy.

- Tailor messaging to resonate with industry-specific personas and accounts.

Email Marketing

- Build vertical-specific email programs in Marketo for top-performing industries.

- Develop trigger-based email programs using signal and activity insights.

Display and Social Advertising

- Optimize display ad and LinkedIn ad performance, focusing on CTR and CVR improvements.

Sales Collaboration

- Analyze account engagement data and buying signals to generate actionable insights for sales teams.

- Track and validate sales follow-up on high-priority accounts to ensure timely engagement and sustained program momentum.

Reporting and Optimization

- Continuously monitor and refine ABM campaign performance, sharing insights to enhance ROI and effectiveness.

Requirements

Experience: 3+ years of experience in ABM, demand generation, or digital marketing, ideally in B2B SaaS or technology sectors.

Skills

- Proficiency in marketing automation tools (e.g., Marketo) and CRM platforms (e.g., Salesforce) and ABM orchestration tools (e.g., DemandBase)

- Strong understanding of ABM principles, full-funnel marketing, and persona-based messaging.

- Analytical mindset with the ability to synthesize data into actionable insights.

- Hands-on experience in executing display ads, LinkedIn ads, and email campaigns.

Attributes

- Results-driven, detail-oriented, and highly organized.

- Excellent collaboration skills to work across marketing, sales, and demand generation teams.

- Adaptable and innovative in solving challenges within a fast-paced environment