ABM Specialist

ABM Program Execution

• Support overall ABM orchestration to align with go-to-market objectives.

• Develop and optimize full-funnel audience segmentation for ToFU, MoFU, and BoFU stages, enabling better budget allocation and stage-specific messaging.

Personalization and Content Development

• Create and optimize vertical-specific landing pages, marketing emails, and ad copy.

• Tailor messaging to resonate with industry-specific personas and accounts.

Email Marketing

• Build vertical-specific email programs in Marketo for top-performing industries.

• Develop trigger-based email programs using signal and activity insights.

Display and Social Advertising

• Optimize display ad and LinkedIn ad performance, focusing on CTR and CVR improvements.

Sales Collaboration

• Analyze account engagement data and buying signals to generate actionable insights for sales teams.

• Track and validate sales follow-up on high-priority accounts to ensure timely engagement and sustained program momentum.

Reporting and Optimization

• Continuously monitor and refine ABM campaign performance, sharing insights to enhance ROI and effectiveness.

• Experience: 3+ years of experience in ABM, demand generation, or digital marketing, ideally in B2B SaaS or technology sectors.

• Skills

• Proficiency in marketing automation tools (e.g., Marketo) and CRM platforms (e.g., Salesforce) and ABM orchestration tools (e.g., DemandBase)

• Strong understanding of ABM principles, full-funnel marketing, and persona-based messaging.

• Analytical mindset with the ability to synthesize data into actionable insights.

• Hands-on experience in executing display ads, LinkedIn ads, and email campaigns.

Attributes

• Results-driven, detail-oriented, and highly organized.

• Excellent collaboration skills to work across marketing, sales, and demand generation teams.

• Adaptable and innovative in solving challenges within a fast-paced environment.