General Manager - Digital Marketing - FMCG (5-12 yrs)

We're Hiring : GM - Digital Marketing | Beauty & Skincare MNC | NCR Based

- We're on the lookout for a dynamic General Manager - Digital Marketing who can lead our brand into the next era of digital storytelling.

- This role demands a sharp, creative mind with proven experience in digital brand marketing, social media strategy, content innovation, influencer collaborations, and event-led brand visibility.

- If you live and breathe digital, understand the pulse of beauty consumers, and know how to shape a brand's digital persona that resonates at scale-this is for you. Prior experience in handling 360- digital campaigns for lifestyle or beauty brands will be a plus.

Location: NCR

Experience: 5+ years in digital-first marketing leadership roles

Responsibilities:

- Own and lead the overall digital strategy across platforms (Meta, Google, YouTube, etc.)

- Build a strong brand presence through compelling content and storytelling

- Lead influencer marketing campaigns with top creators & skincare voices

- Manage digital-first brand activations and on-ground event integrations

- Collaborate with product, creative, and media teams for 360- campaign execution

- Monitor performance, optimize budgets, and ensure ROI-driven decisions

- Keep the brand culturally relevant across digital touchpoints