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Assistant Manager - Brand & Culture Strategy
Broadway
posted 1 week ago
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Job Description
Overview
This person will be the creative strategist and cultural pulse-checker for the Broadway brand. They ll work closely with the Head of Marketing, design team, and social/content leads to build campaigns and collabs that feel modern, hype-worthy, and culturally resonant. Think decks, trends, brand drops, and moments that build narrative and meaning for the Broadway brand.
Key Responsibilities
- Brand Campaign Strategy : Translate marketing goals into campaign concepts, moodboards, and storytelling themes.
- Trend & Culture Research : Stay plugged into fashion, food, meme culture, music, creators - and feed relevant insights to the team.
- Creative Briefing : Work with junior creative director (once hired) and content team to bring briefs to life visually and socially.
- Collaborations & IP Development : Support in building and pitching brand collabs, drops, and Broadway-origin IPs.
- Internal Storytelling : Help package Broadway decks for brand partners, recaps, internal meetings, or press.
Ideal Candidate
- 2-4 years in brand/culture strategy, content planning, or creative roles.
- Comfortable with decks, insights, and culture-to-brand thinking.
- Strong taste level and storytelling ability across formats (decks, IG posts, Notion boards, Figma outlines).
- Someone who gets the whybehind what s trending, not just the what.
Employment Type: Full Time, Permanent
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