Social Media Associate

JOB TITLE: Social Media Associate

DEPARTMENT: Digital Marketing

REPORTS TO: Social Media Manager , Travel Leisure India South Asia

JOB SUMMARY:

BurdaLuxury India is seeking a passionate and proactive Social Media Associate for Travel Leisure India and South Asia to bring the world of luxury travel to life across digital platforms. This role requires someone with a sharp editorial eye, creative flair, and a deep interest in travel, lifestyle, and luxury trends. You ll play a pivotal role in curating and creating content that enhances the brand s social presence, engages our audience, and supports overall growth goals.

KEY RESPONSIBILITIES:

• Support day-to-day management of Instagram , Facebook, X, YouTube and LinkedIn

• Assist with content ideation, planning and scheduling all platforms , under guidance of the Social Media Manager and Growth Manager

• Write compelling, engaging, brand-first captions, headlines and social media copy

• Stay updated on industry trends, emerging social media channels, competitor activities and latest technologies to contribute ideas and suggestions

• Edit short-form videos and reels (basic editing tools using Mojo, Capcut , InShot or similar tools)

• Assist in l iais ing with editorial team to ensure all print or website contents are well publicised

• Support event coverage when needed , including live story updates, live posting and post-event recap assistance needed

• Help with s ourc ing content from photographers, influencers and brands under supervision

• Willingness to appear on camera occasionally for content creation, with support and prep from the Social Media Manager, Growth Manager and Editorial Team

• Handle basic community engagement practices (replying to comments, templated replies)

QUALIFICATIONS:

• 1 -2 years of experience in social media , content creation or digital media

• A strong passion for travel, lifestyle and luxury brands

• Educational background in Digital Marketing , Media, Communications or related fields preferred

• Excellent attention to detail and comfortable in UK English copywriting

• A passion for writing engaging and creative social media content

• Basic knowledge of video editing and content creation tools (Canva, Mojo, Capcut , InShot or similar tools)

• Curious, quick to learn and excited to experiment with social-first content formats

• Team player with a positive attitude and communication skills

• Comfortable working in a fast-paced, collaborative media environment

• Fluency in English

• Based in Mumbai

• Immediate availability will be an advantage

About us

BurdaLuxury is one of Asia s most vibrant and progressive independent media houses. Our portfolio includes a variety of successful regional publishing brands in lifestyle and luxury markets across Thailand , India, Malaysia, Singapore, and Hong Kong . Print publications include AUGUSTMAN, HELLO! Magazine Thailand, Prestige, and PIN Prestige. Digital offerings include Lifestyleasia.com, Augustman.com, PrestigeOnline.com and PinPrestige.com. BurdaLuxury is part of the Hubert Burda Media family, one of the largest media companies in Germany. Burda is active in 17 countries, employs more than 12,000 people and publishes around 600 products.