Vice President - Marketing - Event Management Business (10-16 yrs)

Key Responsibilities:

1. Strategy Development and Execution:

- Develop and execute comprehensive marketing strategies aligned with business goals.

- Conduct market research to identify trends, customer needs, and competitive positioning.

2. Brand Management:

- Oversee all brand-building initiatives to ensure consistent brand messaging and positioning.

- Ensure a strong brand presence across all channels, both online and offline.

3. Digital Marketing:

- Lead digital marketing efforts, including SEO, SEM, social media, email marketing, and content marketing.

- Optimize online presence to increase web traffic and customer engagement.

4. Campaign Management:

- Plan, execute, and analyze marketing campaigns to achieve measurable outcomes.

- Manage marketing budgets and allocate resources effectively for maximum ROI.

5. Team Leadership:

- Build, mentor, and lead a high-performing marketing team.

- Foster collaboration with other departments, including sales, product, and operations, to ensure alignment on objectives.

6. Performance Metrics:

- Establish and monitor KPIs to assess the success of marketing initiatives.

- Provide regular performance reports to senior management.

7. Partnerships and PR:

- Identify and establish partnerships with key stakeholders, influencers, and industry leaders.

- Oversee public relations efforts to enhance company reputation.

8. Innovation and Trends:

- Stay updated on industry trends, emerging technologies, and customer behaviour to innovate marketing strategies.

- Test and implement new marketing tools and platforms.

Qualifications:

Education: MBA

Experience: 10-12 years of marketing experience, in the fintech or financial services industry and Event Management

- Proven track record of scaling user bases, launching products, and achieving growth metrics in the fintech space.

Skills:

- Expertise in digital marketing, analytics, and CRM tools.

- Strong leadership, communication, and stakeholder management skills.

- Deep understanding of customer behavior and market trends in the fintech sector.

Preferred: Experience with SaaS products, payment platforms, or Marketing technologies is a plus.