Regional Customer Marketing & Sales Development Manager - FMCG (2-7 yrs)

Job Title: Regional Customer Marketing and Sales Development Manager - Core Brands

Location: Kolkata

About the role:

- As a Regional Customer Marketing and Sales Development Manager, you will design and implement top-tier sales systems and processes, develop robust channel infrastructure, and lead innovative channel development programs.

- Your role will enhance the capabilities of our sales teams, ensuring GCPL remains a leader in the industry. You will report to the Head of Sales Development and the Regional Division Head.

Key Responsibilities:

1. Strategic sales development and trade marketing initiatives

- Work with the Sales Development Head to create and execute a blueprint for a future-ready sales organization

- Lead the implementation of the rural and urban GTM strategies according to the agreed blueprint

- Drive channel competencies among all key partners - Distributors and Super stockiest

- Own the Sales Capability agenda across all levels in the sales team - offline, online LMS

- Ensure efficacy of Sales Force Automation solutions including distributor software, handheld terminals for frontline sales force etc. in both urban and rural markets

- Manage reward and recognition programs for the Sales team

- Leverage new-age sales analytics solutions to extract more value from the opportunities

- Drive initiatives enhancing sales process parameters - productivity, fill rate, ideal store, etc.

2. Market development and channel programs

- Execute targeted rural and urban market development initiatives for priority markets

- Develop and execute channel programs for specific channels - wholesale, chemist, cosmetic, self-service, etc. to leverage relationships and drive business opportunity

- Own Trade Engagement Programs at the regional level to build better relationships and leverage them for the business

- Manage the urban visibility program for flawless execution through merchandisers

3. Regional custodianship and marketing initiatives

- Be the regional custodian of all national-level initiatives in sales development and trade marketing

- Be the custodian for all marketing initiatives in the region - new product launches, marketing activation programs, shopper insight programs, marketing input - Concurring Micro Market (CMM)

- Provide inputs to corporate Sales Development and Trade Marketing Cell for medium-term to long-term plans

- Support the Division Head in driving sales objectives for the region

4. Keeping ahead in Sales and Distribution ecosystem

- Keep track of best-in-class trends in GTM, Sales IT and Sales Capability Collaborate with Central teams to make appropriate action plans

- Provide significant inputs to Corporate teams for future plans

Who are we looking for?

Education: Post Graduate degree (MBA) in Sales and Marketing from a premier B-school

Experience: Total experience in the range of 2-7 years in Sales/Trade Marketing/Sales Development

Skills:

- A solid understanding of Sales and Development systems and processes in both urban and rural markets

- Experience leading teams, with a strong focus on execution and a proven ability to influence senior business leaders

- Proficient in deep analytical and critical thinking skills

- Effective interpersonal skills for navigating cross-functional teams

- Capable of working under pressure and meeting deadlines

- Skilled in managing indirect teams

- Proactive in planning and setting priorities

- Comfortable thriving in ambiguous situations

- Demonstrates high energy, drive and perseverance

- Highly focused on consumer and customer centricity