Area Manager

Job description

Role & responsibilities

1. Financial Performance
• Drive and monitor the Profit Before Interest and Tax (PBIT) of the stores in your area/region to ensure profitability targets are met.
• Improve revenue through focused sales from High Net-Worth Individual (HNI) customers.
• Ensure consistent growth in sales from new products and Coromandel-exclusive/unique fertilizer grades.

2. Business Development & Growth
• Expand sales in Focus Services and E-Commerce channels as outlined in the business plan (BP).
• Lead and support the launch of new stores in identified regions (primarily AMRO).
• Drive Door Delivery sales volume and promote e-commerce transactions through the MyGromor app.
• Plan and execute demand generation activities to create awareness and boost product uptake.

3. Operational Excellence & Safety
• Ensure high standards of store hygiene and adherence to Visual Merchandising (VM) guidelines.
• Maintain inventory health by reducing non-moving inventory older than 180 days.
• Drive 100% compliance with internal policies, safety norms, and regulatory requirements.
• Conduct regular safety sensitisation sessions for all employees.
• Ensure zero fatalities during working days/hours by promoting strict safety adherence