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Senior Researcher (5-6 yrs)
Dainik Bhaskar Group
posted 1mon ago
Must Have:
- Strong online portfolio to demonstrate past work experience that has left a lasting impact on product decisions is a must have.
- Demonstrated ability of analyzing and interpreting data from multiple sources (user testing, analytics, surveys) and turning it into clear, actionable insights that drive product decisions.
What you need to do:
- Be the voice of the user and drive user understanding, empathy and insights in every team you collaborate with and every meeting you're a part of.
- Work closely and support various teams within the newsroom with user research thereby ensuring user insights are integrated into editorial workflows and decision-making processes.
- Design and conduct news content specific research by using primary research techniques like field interviews, focus groups, surveys etc. to gain deeper understanding of user content needs and preferences.
- Design and conduct surveys, user callings to evaluate the impact of content & product changes and gather insights at scale.
- Plan, moderate and create online community groups with users to gather quick feedback.
- Synthesize and communicate research findings to inform business decisions via presentations, reports, workshops and any other novel, creative approaches that you invent.
- Manage multiple stakeholder needs, interests, priorities, and expectations effectively and sensitively.
- Help increase awareness and basic capabilities in content and user research across teams and increase user empathy across the newsroom.
- Reflect upon our existing research tools and methods, build systems and experiment with new methods that complement and differentiate us from other product research companies.
Who you need to be:
- BA/BS or MA/MS in user experience, market research, ethnography, behavioral science etc.
- Minimum 5-6 years of experience in primary consumer research setting and proven expertise with qualitative research methods
- Prior experience and a deep understanding of news or journalism is highly preferred
- Strong ability to plan and execute both qualitative (in-depth interviews, ethnographic studies, usability testing) and quantitative (surveys, data analysis) research to gather insights.
- Skilled in communicating research findings to both technical and non-technical stakeholders, ensuring that user insights are effectively understood and acted upon.
- Intellectual curiosity - initiative to dig into the who, why, where, what & how
- Ability to manage multiple research projects simultaneously, keeping track of timelines, stakeholders, and deliverables.
- Have excellent written and verbal communication skills.
- Be excited, helpful, and comfortable giving and receiving critique.
- Fluency in English and Hindi is mandatory, & Gujarati is preferable.
Note: This role will require you to go extremely deep in your understanding of our users, their needs and motivation via various research techniques and may involve a fair bit of travel.
Functional Areas: Other
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2-7 Yrs
₹ 2.75 - 4L/yr
Bhopal