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Digital Marketing Specialist
Datacultr
posted 2mon ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
JOB DESCRIPTION
- Gurugram
- Work From Office
- Full time
Role Individual Contributor
Qualification B.Tech/ B.C.A/ M.Tech/ MBA
Salary Package Negotiable based on skillset experience
Notice Period Can join at the earliest
Qualification B.Tech/ B.C.A/ M.Tech/ MBA
Salary Package Negotiable based on skillset experience
Notice Period Can join at the earliest
Job Category : Digital Marketing Specialist
Expectation :
We are seeking a highly skilled and motivated Digital Marketing Specialist to join our
dynamic marketing team. The ideal candidate will have a passion for digital marketing, a
strong understanding of current digital marketing tools and strategies, and the ability to lead
integrated digital marketing campaigns from concept to execution
dynamic marketing team. The ideal candidate will have a passion for digital marketing, a
strong understanding of current digital marketing tools and strategies, and the ability to lead
integrated digital marketing campaigns from concept to execution
Key Responsibilities :
Expectation Digital Strategy Development
- Develop and implement comprehensive digital marketing strategies to enhance brand awareness and drive online traffic.
- Conduct market research and competitor analysis to identify trends and opportunities in vertical that the company operates in.
SEO/SEM
- Optimize website content and landing pages for search engine marketing.
- Perform ongoing keyword discovery, expansion, and optimization.
Campaign Management
- Plan and hands on execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising campaigns.
- Measure and report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
Content Creation and Management
- Develop content calendars and ensure content is informative, engaging, and aligned with brand messaging.
- Collaborate with internal teams and vendors to create landing pages and optimize user experience.
Analytics and Reporting
- Use data to identify trends and insights, and adjust strategies accordingly.
- Prepare weekly/monthly/quarterly reports on campaign performance and suggest improvements.
Collaboration and Coordination
- Work closely with the other teams to align digital strategies with overall marketing goals.
Key Requirement :
- Proven working experience of minimum 4 years in digital marketing in a B2B startup.
- Demonstrable experience in managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
- Solid knowledge of website analytics tools (e.g., Google Analytics and Tag Manager and other relevant tools).
- Working knowledge of HTML, CSS, and JavaScript development and constraints is a plus.
Perks Benefits
- Flexible Working Hours
- Medical Benefits
- Exciting work culture
About Us
Datacultr is a global Digital Operating System for debt collections, it drives Collection Efficiencies, Reduces Delinquencies and Non-Performing Loans (NPLs). Datacultr is a Digital-Only provider of Consumer Engagement, Recovery and Collection Solutions, helping Consumer Lending, Retail, Telecom and Fintech Organizations since 2019. Our platform, makes the underserved and unbanked segments viable, for providers of Consumer Durable Loans, Buy Now Pay Later, Micro-Loans, Nano-Loans and other Unsecured Loans.
Employment Type: Full Time, Permanent
Read full job descriptionPrepare for Digital Marketing Specialist roles with real interview advice
What people at Datacultr are saying
Rating based on 1 Digital Marketing Specialist
review
Anonymous · Marketing & Communication
in Gurgaon / Gurugram
Likes
Manager is good , flexibility is their,
Dislikes
Not up to the mark in terms of growth
- Skill development - Poor+2 more
Digital Marketing Specialist salary at Datacultr
reported by
3
employees
with 3-5
years exp.
₹8
L/yr - ₹9
L/yr
23%
more
than the average Digital Marketing Specialist Salary in India
View more details
What Datacultr employees are saying about work life
based on 11 employees
Flexible timing
Monday to Friday
No travel
Datacultr Benefits
Submitted by Company
Health Insurance Soft Skill Training Flexible Shift Timings
Submitted by Employees
View more benefits 
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