DemandLane - Manager - Digital Marketing (8-14 yrs)

As our Digital Marketing Manager, you will be at the forefront of our digital marketing efforts, responsible for developing, implementing, and optimizing strategies that drive customer acquisition, engagement, and retention. You will work closely with cross-functional teams to ensure our marketing campaigns align with business objectives and deliver measurable results.

Key Responsibilities:

- Develop and execute comprehensive digital marketing strategies across paid social (Meta), search (Google), and affiliate networks to drive customer acquisition and revenue growth

- Manage and optimize email marketing campaigns to improve lead conversions and cross-sell/upsell opportunities

- Collaborate with partners to strategically acquire and manage inbound calls and warm transfers

- Work closely with the analytics team to develop and refine data-driven insights for campaign management and performance auditing

- Establish and oversee a robust quality assurance process for lead generation across various affiliate partners

- Create and manage performance reports to track KPIs and ROI across all digital marketing channels

- Stay abreast of industry trends and best practices to continuously improve our digital marketing efforts

Qualifications:

- 8+ years of experience in Digital Marketing, with a strong focus on performance marketing, social media management, and partner relations

- Proven track record in managing and optimizing Facebook ads and affiliate partnerships (email, co-registration, etc.)

- Excellent communication skills, both written and verbal, with experience interacting with US-based customers and partners

- Demonstrated ability to build and maintain strong vendor relationships, particularly with affiliate partners

- Proficiency in using design tools for creating marketing collateral, coupled with experience in managing freelance designers for more complex creative needs

- Strong analytical skills and business acumen, with the ability to interpret data and translate insights into actionable strategies

- Problem-solving aptitude with a data-driven approach to decision-making

- Ability to work independently and collaboratively in a fast-paced, remote environment

- Flexibility to work in US time zones as needed to address partner queries promptly

Additional Requirements:

- Remote position: Must have a reliable high-speed internet connection (multiple providers preferred) and power backup

- Willingness to be an individual contributor (IC) and take ownership of specific marketing channels or business verticals

What We Offer:

- Opportunity to make a significant impact in a growing company

- Remote work flexibility

- Competitive salary and benefits package

- Continuous learning and professional development opportunities

- Collaborative and innovative work environment