8 DFM Foods Jobs
Sales Officer
DFM Foods
posted 1mon ago
Flexible timing
Key skills for the job
Purpose of the Role
The individual in the role is responsible for achieving sales targets for the assigned territory across the following:
1) Lead & manage ready stock units for retail & wholesale distribution across urban territories through appointed RDS.
2) Lead & manage super-stockist, sub DB and ISR's in rural territories.
Key Responsibilities S&D Operations
Responsible for: • - Achieving revenue targets for the territory • - Ensuring periodic primary business from the channel partners -Ensuring timely offload of monthly targets, schemes, special agendas and incentives to the PSR's/ISR's/RDS. • - Daily monitoring of sales and retail productivity and weekly sales review • - Continuous on the job training of PSR's & ISR's. • - Verifying the updating/ operation of Beats through Bizom. • - Daily market visits of atleast one route per day. • - Monitoring secondary sales and closing stock of all distributors to ensure secondary sales are in line with primary. • -Rollout of sales automation process ensuring adherence to automation adoption • - Driving leading indicators like productivity percentage, lines sold, throughput etc. • - PJP (Permanent Journey Plan) ISR/PSR. • - Channel wise business plan (split between retail, wholesale and rural)
Sales & Business • '- Responsible for ensuring success of sales development
Development projects undertaken by the company- adding new units, new sub-stockists, wholesalers • - Increase distribution of all brands (Numeric Distribution- adding no. of new outlets or coverage & Weighted Distribution- share of a category in a particular market) • - Execution of launch of new products • - Ensure to increase lines sold, effective coverage, productivity, VPO (value per outlet) • - Ensure to increase billing efficiency of distributors product- wise • - Appointment of new / replacement distributor
In-Store Communication • - Execution of marketing and promotional activities. • - Track and monitor competitor's products & activities • - Merchandising - ensure visiblity of stock in stores • - Market hygiene maintenance, including distributor hygiene • - Plan and implement promotional schemes in coordination with RDs.
Distributor & Route • '- Conduct routine visits to distributors
Management • - Maintain & develop relationships with existing distributors • -Supervise collection, pending payments & debtors status to ensure nil outstanding • - Ensure active participation and involvement of the channel partners to push sales. • - Develop and maintain efficient & optimum distribution network to ensure comprehensive availability of product and service across the territory. • - Evaluate & monitor distributor performance at regular intervals to address performance gaps effectively. • - Undertake stock management at the distributor level. • - Super and sub stockiest appointments/shortlisting for market expansion. - Liaison with CFA to ensure adequate inventory stock of products for delivery to RDs. • - Ensure timely claim submissions of the distributors
People Management • - Lead and manage sales team consisting of PSRs,ISR's & distributor sales man. • - To ensure that PSR/ISR are achieving the targets and earning incentive through the distributors. • - Maintain a database of prospective PSR & ISR's to ensure talent pipeline for managing attrition by keeping vacant mandays to minimum.
Employment Type: Full Time, Permanent
Functional Areas: Sales
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