Performance Marketing Professional (Google Ads & Meta Ads)

• The Performance Marketing Specialist will be responsible for planning, implementing, and optimizing high-performing advertising campaigns across various online channels, including Google Ads and Meta Ads, to increase company sales and brand awareness
• This role requires a combination of analytical, creative, and strategic thinking to develop scalable and efficient campaign structures

1.) Campaign Management:

• Develop, execute, and manage PPC campaigns across Google Ads, Meta Ads, and other advertising platforms.

• Perform daily account management, check campaign performance, and adjust bids to enhance campaign efficiency.

2.) Strategy Development:

• Develop comprehensive paid media strategies to increase brand visibility, drive quality traffic, and acquire leads.

• Optimize performance across ad channels by testing and tuning ads, keywords, and bid strategies.

3.) Analysis and Reporting:

• Analyze campaign results and adjust strategies to deliver maximum return on investment.

• Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

4.) Budget Management:

• Manage the allocated budget to maximize the ROI of each campaign.

• Monitor budget distribution and adjust bids to gain better ROI.

5.) Collaboration:

• Work closely with other departments, such as content, design, and product teams, to develop ad creatives and landing pages.

• Collaborate with the SEO team to ensure alignment between organic and paid search efforts.

• Educational Qualification: Bachelor s degree in Marketing, Business, or a related field.

• Experience: Minimum of 2 years of experience in performance marketing, specifically with Google Ads (PPC), Shopping Ads and Meta Ads.

• Proven experience in managing large scale, complex, and multi-vertical campaigns.

Skills:

• Strong analytical skills and data-driven thinking.

• Proficient in Google Analytics, Google Ads, and Facebook Ad Manager.

• Exceptional skills in market research, SEO, and SEM.

• Excellent communication and presentation skills.

• Proficiency in MS Excel and PowerPoint.

• Ability to work in a fast-paced, deadline-driven environment.

• Google Ads Certification.

• Facebook Blueprint Certification.

• Experience in using bid management tools.