Digital Marketing Manager

Role & responsibilities

Digital Marketing - Campaign Management

• Oversee all aspects of performance marketing campaigns, including paid search, display, Discovery, P-Max advertising campaigns and Third-party ads campaigns.
• Demonstrate proficiency in leveraging social media platforms (e.g., LinkedIn, Meta, Instagram) to drive engagement, conversions, and brand visibility through paid advertising.
• Execute lead generation-focused campaigns to nurture leads through the sales funnel, supporting the sales team with qualified prospects.
• Develop and refine landing pages, Ad copies, monitor campaign performance, and optimize strategies to meet targets.
• Ability to analyse performance & behavioural data, identify potential gaps, and make data-driven decisions.
• Implement attribution strategies to track and measure the impact of digital campaigns on lead generation and subsequent sales.

Geographical Expertise and Budget Management:

• Demonstrate extensive experience working across diverse geographies like India, Middle East, Australia & North America regions adapting campaigns to regional preferences and market dynamics across Google, Bing & other paid ads platforms.
• Manage a substantial annual budget min 50 Laksh, allocating budgets effectively across campaigns to achieve maximum ROI and desired KPIs.

Search Engine Optimization

• Manage On page & off page optimization and implement best SEO practises for the ranking improvement
• Optimize website content and structure to improve search engine rankings. This involves keyword research, on-page optimization, link building, and monitoring search engine algorithm changes.
• Creating and maintaining a website Working extensively with multiple agencies to ensure Web content, SEO and content of the website is updated
• Conduct SEO audits quarterly and ensure deployment of agreed implementations part

Content Strategy & Management:

• Collaborating with internal & external teams, such as creative and content, to develop high-quality marketing materials that support campaign goals.
• Collaborate with content creators to generate technical content relevant to the manufacturing sector, such as whitepapers, case studies, and product specifications.
• Ensure seamless integration of content strategies with paid media efforts to amplify campaign effectiveness.

CRM/Marketing Cloud

• Experience of using a marketing cloud or CRM system (Knowledge on Freshworks CRM will be an added advantage)
• Establishing workflows for seamless transfer of data from website, third party ads platform to Marketing cloud/CRM.
• Tracking the leads status & count generated via different marketing channels on CRM system
• Customizing and pulling marketing reports from the Ads platform.

Preferred candidate profile

• Experience: Minimum of 4 to 6 years of experience in digital marketing strategy, campaign Management operations & SEO projects with a clear focus of driving results on a global scale
• Hands-on experience in handline tools like Google Ads & Bing Ads Editor tool, GTM, Google Analytics, SEM Rush, Connect.io, WhatsApp platform (like Gupshup)
• Google AdWords, Google Analytics, Meta, Instagram certifications is must
• Skilled in translating business requirements into actionable, results-driven marketing initiatives.
• Strong analytical skills with a history of using data to inform decisions.