Associate software engineer

EXPERIENCE REQUIRED:

• 1 to 2 years of experience 
• Experience in digital marketing, preferably within the IT industry or at a digital/online marketing agency.
• Hands-on experience in executing and optimizing SEO and SEA strategies, including keyword research, content optimization, technical SEO, on-page/off-page SEO, and paid search campaigns (Google Ads, Bing Ads).
• Successfully managed and executed at least 10 SEO and SEA campaigns for enterprise-level B2B clients across various industries, achieving measurable results in traffic growth, lead generation, and ROI.
• Experience in collaborating with content creators to align SEO strategy with business objectives and improve landing page performance and conversion rates
• Skilled in managing SEA budgets, optimizing bidding strategies, and maximizing ad performance within allocated spend.

JOB DESCRIPTION:

• Develop and implement effective SEO and SEA strategies to increase website traffic and search engine rankings.
• Conduct keyword research, competitor analysis, and performance audits to inform strategic direction.
• Optimize website content, landing pages, and other digital assets to align with best SEO practices.
• Plan, execute, and optimize Search Engine Advertising (SEA) campaigns, including Google Ads and Bing Ads
• Conduct keyword research and bidding strategies to maximize ad visibility and click-through rates.
• Collaborate with content creators, developers, and regional marketing teams to ensure SEO best practices are integrated across all digital channels.
• Monitor and analyze SEO and SEA performance metrics using tools such as Google Analytics, Google Search Console, and SEMrush
• Stay current with industry trends, algorithm updates, and emerging SEO/SEA techniques.
• Provide regular reporting on KPIs, insights, and recommendations for continuous improvement.

TECHNICAL SKILLS REQUIRED:

• Proven track record of developing and implementing successful organic and paid search strategies that led to measurable improvements in rankings, traffic, and conversions
• Hands-on experience managing Google Ads and Bing Ads campaigns
• Proficiency in creation and execution of on page / off page strategies
• Experience conducting SEO audits and presenting actionable insights
• Demonstrated success with SEO for multilingual or multi-regional websites
• Experience working with Umbraco CMS platforms
• Strong familiarity with web analytics and reporting tools Google Analytics 4, Looker Studio, Google Search Console, and tag management via Google Tag
• Advanced knowledge of popular keyword monitoring/ promotion tools, such as Keyword Planner and SEMrush
• Experience in execution of successful link popularity campaigns
• Proven track record of online campaign management and reporting
• Demonstrated skills in Social Media Optimization for multiple categories in an enterprise scale environment.
• Hands on experience on HTML, CSS and JavaScript.
• Demonstrated expertise in article writing and submission, Blog Posting, Forum Posting, Social Bookmarking, Directory Submission, RSS Submission
• Experience in writing and editing on Content Management Systems is desirable
• Expert proficiency in MS office products particularly MS Excel. VBScript and .NET is a plus

PERSONAL SKILLS:

• Proven experience working in cross-functional and cross-cultural environments, including global marketing teams and regional CMS editors.
• Excellent analytical and organizational abilities, with a keen attention to detail.
• Strong collaboration, partnership development, and relationship-building skills.
• Demonstrated ability to manage multiple projects and tasks simultaneously and drive them to successful completion.
• Effective under pressure, with a proactive approach to identifying ambiguity and driving toward clarity.
• Comfortable operating in complex international settings with diverse stakeholders.
• Proficient in international communication using a range of technologies including shared documents, forums, phone, chat, and email.
• Exceptional interpersonal and communication skills, with the ability to engage effectively across various teams and levels

Methodology skills

• AGILE Development (Scrum)