Senior Social Media & Growth Manager

🟢 Social Media Strategy & Execution

• Build and execute a full-funnel organic and paid social media strategy across Instagram, Facebook, YouTube, LinkedIn, Pinterest & emerging platforms.
• Define and hit clear monthly KPIs for follower growth, engagement, content reach, conversion, and brand authority.

🟢 Content & Creative Leadership

• Plan, oversee, and execute daily content calendar: reels, ads, stories, carousels, and long-form content.
• Ideate high-converting UGC-style ads, hooks, pain-point creatives, luxury lifestyle visuals, and conversion-led creatives for Meta ads, Google ads, and Amazon Sponsored ads.
• Work closely with design, photography, video, and editing teams to produce brand-aligned, scroll-stopping content.

🟢 Brand Positioning & Community Building

• Build an aspirational luxury D2C brand identity on social.
• Build strong engagement with our target audience, managing DMs, comments, customer queries, and community-building activities.

🟢 Influencer & UGC Collaboration

• Identify, negotiate, onboard, and manage influencer, creator, and affiliate partnerships to drive brand credibility and sales.

🟢 Performance-Driven Content Optimization

• Analyze content & ad performance metrics, A/B test creatives, and continuously optimize for ROAS, CTR, CPM, and CAC improvements.
• Work closely with paid media buyers to sync organic & paid content strategies.

🟢 Market & Trend Monitoring

• Stay ahead of trends, algorithm shifts, competitor activities, and platform innovations to drive first-mover advantage.

Key Requirements:

• 4-6 years experience managing social media & content for D2C or e-commerce brands (luxury or home improvement experience is a big plus).
• Strong understanding of conversion-led creatives for Meta, Google, Amazon Ads.
• Ability to manage creative teams (designers, video editors, photographers).
• Experience working with influencers, UGC creators, and brand collaborations.
• Extremely data-driven with proven ability to optimize based on analytics.
• Strong understanding of luxury brand positioning, aesthetic, and visual storytelling.
• Hands-on knowledge of tools like Canva, Adobe Suite, CapCut, Creator Studio, Meta Ads Manager, Google Analytics.
• Excellent copywriting skills able to craft sharp hooks, captions, and CTAs.

Compensation:

Competitive Salary + KPI-Based Performance Bonus + High Growth Environment