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Customer Activation & Marketing Controller
2-7 years
Bangalore / Bengaluru
1 vacancy
Customer Activation & Marketing Controller
H&M
posted 3mon ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
- As the Customer Activation Marketing Controller, you contribute to added customer value, a strong brand and increased sales by managing the goal setting, follow up and KPIs of the Loyalty Customer base, Customer experience, Brand Media for the region. Working toward aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work, you drive the budget process and follow-up of all CAM costs related to results/outcome achieved. Being an exceptional Business Controller, you understand customer centric KPIs, marketing and research costs, including related results and outcome, media budgets and reporting structures.
- You have strong commercial focus and are insight and data driven with proven ability to drive results and work towards goals with a proven track record of creating customer-centric results that lasts. You can connect and interact with different functions to drive goals and KPIs to grow Brand, Sales and improved Customer experience.
- You are responsible in driving the customer activation goal process for the region to set customer centric, measurable and clear targets KPIs related to customer base and customer experience, loyalty, brand development, performance media revenue traffic.
- Lead budget process related to customer activation - media spend, content costs, production costs, agency fees other posts related to tools and the team - all costs in relation to results achieved, making sure the function deliver on set goals.
- Coordinate with cross functional teams to follow up on costs and performance of brand sales activation campaigns, customer base and customer/brand experience.
- Support and coordinate discussions regarding trade-off related to media, production, research budgets and regional/local procurement processes.
- You analyze data to identify trends, make data-driven decisions and continuously optimize media campaigns and investments, using tools like Google Analytics, advertising platforms and other data analysis software.
- To be successful in the role as CAM Controller, you should have strong commercial focus and are insight and data driven, with proven ability to drive results and work towards goals
- As an experienced Business Controller, you unde
Employment Type: Full Time, Permanent
Functional Areas: Marketing
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