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Media Analyst
H&M
posted 3mon ago
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Flexible timing
Key skills for the job
Job Description
- Analyze market trends and consumer behavior relevant to media consumption by gathering and analyzing data from various media channels, including traditional and digital platforms.
- Based on global media strategy, secure that investments are optimized towards NCA and retention goals across media channel and country. You will collaborate with planning and strategy teams to provide recommendations to develop & optimize effective media plans and campaigns.
- Responsible for driving the regional part of the global yearly performance budget, revenue and traffic forecasts for the region, in close collaboration with the regional media team
- Analyse complex media data, including key KPIs to adapt and form plans both short, mid and long term
- Optimize investments and spending based on the performance of different media channels using tools such as MMM.
Employment Type: Full Time, Permanent
Functional Areas: Other
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