DM - Marketing and Data Management

What are we looking for?

1. MIS Specialist

Proficient in MIS, reports and dashboards related to CRM Marketing campaigns and able to present with actionable insights

2. Database Management, Campaign Analytics and Automations

Able to handle large sets of customer database and related requirements like clean-ups, scrubbing, validation checks etc in line with defined rules and guidelines. Candidate should be proficient in database segmentation, campaign analytics and campaign automations.

3. Tech and Campaign Management Tool Specialist

Subject matter expert (SME) for all things technology and tools required for smooth running of Campaign Management

4. Process and Efficiency Champion

Closely work with Campaign Managers and drive desired efficiencies across campaign metrics on response, cost etc. Also, champion the processes and related efficiencies.

What does the job entail?

• To work closely with the team and internal stakeholders on a day-to-day basis for their database requirements for smooth running of CRM campaigns
• To be able to handle large sets of customer database and aid in campaign related requirements like data file preparation, segmentation, clean-ups, scrubbing, validation checks, formatting etc in line with defined rules and guidelines
• To run data analytics (basis profile parameters, campaign logics, response etc) and leverage insights for efficient campaigns
• To prepare campaign MIS, reports and dashboards and present with actionable insights
• To automate campaigns and related reporting for ease of access and consumption
• To be able to work with Campaign Management Tool and other tech solutions for efficiently running the campaigns and related data, reporting etc
• To champion the processes and drive desired efficiencies on cost, response, TATs etc
• To be able to lead functional as well as cross-functional projects

Essential conditions:

• Life insurance business and industry knowledge
• Campaign Management and MarTech
• Excellent with data, number crunching, analytics, presentations etc
• High levels of proficiency in MS Office (Excel, PPT etc), SQL etc
• Essential project management skills
• Strong collaboration & stakeholder management skills
• Campaign Management and Marketing funnel optimization with strong focus on driving efficiencies
• Strong (English) communication (written and verbal)

• Education:MBA in Marketing
• Work exp:Min 3 years of experience in CRM/Marketing/Digital Marketing