Executive - wholesale

Objective:

Growth (Wholesale) are a key part of the world of HCCB and our story of SOUL and SCALE, HEAD and HEART, STEEL and TECHNOLOGY, PEOPLE and COMMUNITY. Our operations, which started in 1997 with the simple aim of making beverages for the India of the 21st century featured RGB as our #1 pack. Two decades later, we are one of Indias top FMCG companies and robust leaders in SSD (sparkling soft drinks). This is so only because fellow Indians, who have faith in the quality and purity of our products, pick our beverages, 439 times per second. Our 15 factories, spread across India, manufacture the beverages that India wants. And if it is about India, we better make the best. With stringent processes, world-class machines, state-of-the-art equipment, and the best packaging materials, we make 68 different beverage products in multiple categories. In doing so, we strive to leave things better than we first inherited. Be it by skewing our energy sourcing towards renewable and clean energy, or collaborating with the local communities, to make their lives better. Wholesale is Pivot in Gaining Share and numerical distribution.

Title: Executive Wholesale

Function: sales

Work Location: Pune

Job Responsibilities:

Identify wholesale opportunity in the market and basis the competition.

2. Identify prospects of distributors in market based on analysis of local scenario

3. Increasing the WD (Weighted Distribution) based on rollout by corporate and zone.

4. Activating new wholesale outlets to increase distribution in the zone

5. Should maintain updated market pricing information and analyse for better selling prospects

6. Drive operations KPIs in the zone for wholesale

7. Handling the salesforce team – Market Growth Representatives MGRs & MGEs.

8. Training and coaching the ground team for effective business

9. Driving process – MSBF (Must Sell Brand Flavours), DMS (Distribution Management System), Distributor Fill rate and follow up with distributors

10. Renewal of agreements with distributors and freight Agreements to be renewed yearly once.

11. Discount Management – Drive discount management in the zone. Different regions in the zone need different management systems for discount

Supervises: MGR’s

Internal & External Stakeholders: Sales, Finance, Capability team, Route to Market, Distributors and wholesaler.

Grade (Internal Reference):

Geographical Scope:

Reports To: Manager Wholesale

Business Knowledge:

Functional Skills:

Competent in Sales Management and Infrastructure Managemen

Expertise in Distribution Management

Well familiar with Analytics and Productivity Analysis

Efficient in Market Execution

Expertise in Customer Management, Relationship Management and Discount Management

Skilled in Capability Development - MSB