Content Strategist

Synopsis:

We are seeking an experienced and innovative Content Strategist with a minimum of 2

years experience in B2B content creation. The ideal candidate will have a strong background in

crafting compelling and informative content tailored to business clients, with a focus on driving

engagement and generating leads. This role involves developing content strategies, managing

content creation, and ensuring content aligns with the overall business goals.

Key Roles & Responsibilities:

• Develop and execute comprehensive content strategies for B2B audiences across various

channels (websites, blogs, email, social media, case studies, white papers, etc.).

• Create high-quality, engaging, and SEO-optimized content that aligns with the brand's voice

and resonates with target business audiences.

• Collaborate with marketing, sales, and product teams to ensure content supports lead

generation and sales efforts.

• Conduct market and competitor research to inform content direction and identify key topics

relevant to the target audience.

• Manage the content calendar to ensure consistent content production and delivery.
• Analyze content performance metrics to optimize strategies and improve engagement.
• Edit and proofread content to maintain high-quality standards and brand consistency.

Requirements:

• Minimum of 2 years of experience as a Content Strategist or in a similar content-focused

role, with a strong emphasis on B2B content creation.

• Proven experience in writing and editing B2B content, including articles, white papers, case

studies, blog posts, and more.

• Strong understanding of SEO best practices and content optimization techniques.
• Excellent writing, editing, and communication skills.
• Experience with content management systems (CMS) and analytics tools (e.g., Google

Analytics).

• Ability to think strategically and creatively, with a strong attention to detail.
• Ability to work collaboratively in cross-functional teams.
• A degree in Marketing, Communications, Journalism, or a related field is preferred.

If the above job requirement suits your profile, kindly share the below details on kshipra.nagwekar@hurix.com

1. Updated CV

2. Experience

3. Current CTC

4. Expected CTC

5. Notice Period