IIDE - Head - Digital Marketing (10-20 yrs)

Head of Digital Marketing

About IIDE:

IIDE is Asia's most trusted digital marketing institute, offering government-recognised online, offline, and postgraduate programs. We empower students, graduates, and working professionals to transform their careers and stay future-ready in the ever-evolving digital landscape.

About the Role:

As the Director of Marketing, you will be responsible for shaping and executing IIDE's marketing strategy across digital, performance, creative, and brand channels.

You will lead a high-performing team to drive lead generation, brand awareness, and customer acquisition while optimizing marketing spends and enhancing the user experience.

This role requires a strong analytical mindset, strategic planning, and innovative thinking to align marketing efforts with business goals.

What You'll Do:

Marketing Strategy & Budgeting:

- Develop and execute a comprehensive marketing plan aligned with business objectives.

- Plan, budget, and forecast lead requirements to meet growth targets.

- Optimize marketing spends across digital and traditional channels to maximize ROI.

Performance & Digital Marketing:

- Oversee multi-channel campaigns across SEO, SEM, Social Media, Email, SMS, and 3rd Party Channels to drive traffic and conversions.

- Lead Google Ads, Facebook Ads, and paid media strategies for effective customer acquisition.

- Track and analyze conversion rates across various channels to optimize performance.

- Implement A/B testing, customer journey analysis, and marketing automation for efficiency.

Creative & Brand Management:

- Define and strengthen IIDE's brand identity, messaging, and positioning.

- Lead content and storytelling strategies to enhance brand engagement.

- Collaborate with creative teams/ agencies/ influencers to produce high-quality ads, landing pages, and campaign assets.

Lead Generation & Conversion Optimisation:

- Develop and optimize landing pages and user funnels for improved conversions.

- Identify trends, insights, and customer behaviors to enhance lead quality.

- Align marketing strategies with sales teams for better lead flow and conversion tracking.

Collaboration & Stakeholder Management:

- Work closely with internal teams, agencies, and vendor partners to execute marketing initiatives.

- Communicate, coordinate, and educate sales teams on marketing plans for better target allotment.

- Ensure seamless integration between marketing efforts and business goals.

Team Leadership & Innovation:

- Lead and mentor a team of 25+ digital marketing professionals across various marketing functions.

- Drive innovation by brainstorming and implementing new creative growth strategies.

- Stay updated with industry trends, emerging tools, and best practices to maintain a competitive edge.

Who You Are:

Must-Have:

- 10+ years of experience in digital, performance, and brand marketing.

- Proven track record in SEO, SEM, social media, paid campaigns and retention marketing.

- Experience managing a team of 10+ members or multiple agencies.

- Strong analytical skills with the ability to interpret data and optimise strategies.

Should Have:

- Expertise in Google Ads, Facebook Ads, and website analytics tools.

- Knowledge of landing page optimisation, UI/UX best practices, and A/B testing.

- Strong understanding of brand storytelling, content marketing, and creative strategy.

- Technical knowledge of handling a website and technical teams

- Experience in the EdTech or Education Industry

Nice to Have:

- Basic HTML, CSS, and JavaScript proficiency for UI/UX enhancements.

- Familiarity with automation tools for quick reports and analysis.