VP - Marketing & Finance

JOB DESCRIPTION

Role : VP - Marketing & Finance

Experience : 15+ Years

Job Location : Chennai

Job Brief:

We are seeking an experienced and hands-on VP of Strategy to lead our organizations financial and marketing initiatives. As a key member of the senior management team, you will report directly to the COO and collaborate closely with the Founder/President. This role requires an effective leader with a proven track record in managing P&L and driving growth through successful marketing strategies. If you have excellent interpersonal skills, strong business acumen, and exemplary work ethic, we would love to meet you.

The primary goal of the VP of Strategy position is to ensure the business operates efficiently to drive extensive and sustainable growth.

Responsibilities:

Finance

• Ensure the accuracy and timeliness of financial reports that reflect the organizations overall performance.
• Analyze financial health, identify trends, and uncover growth opportunities, providing critical insights for strategic decision-making.
• Establish and maintain robust financial controls to protect company assets and ensure compliance with regulations.
• Oversee budgeting processes, track performance against financial targets, and make necessary adjustments to optimize resource allocation.

Marketing

• Drive profitable growth specifically through the companys own website by developing and implementing innovative marketing strategies that prioritize organic growth.
• Enhance visibility and engagement without relying heavily on paid traffic.
• Shape a strong brand identity on the website, ensuring alignment with the companys vision and resonance with the target audience.
• Foster customer loyalty to contribute to sustainable, long-term business success

Analytics

• Lead efforts to provide valuable insights that support decision-making across all functional areas of the business.
• Drive the automation of reporting processes to enhance efficiency and accuracy.
• Oversee the development of advanced analytical models that facilitate decision support.
• Foster a culture of data-driven decision-making, ensuring insights are effectively utilized across departments.
• Empower teams to leverage analytics as a key driver of business performance.

Skills

• Strong understanding of financial principles, P&L management, and budgeting processes, with a focus on maximizing efficiency with limited resources.
• Ability to develop and execute long-term strategies that drive growth and profitability, while adapting to a dynamic environment.
• Knowledge of digital marketing strategies, particularly in driving organic growth through web channels, and a hands-on approach to implementing initiatives.
• Proficiency in data analysis and interpretation, with the capability to build decision-support models and make informed decisions under resource constraints.
• Proven track record of leading and motivating teams to achieve high performance, fostering a collaborative and agile work culture.
• Excellent verbal and written communication skills to convey insights and strategies effectively, adapting messaging to diverse stakeholders.
• Strong organizational skills to manage multiple initiatives and ensure timely execution, prioritizing tasks in a fast-paced setting.
• Ability to identify issues, analyze options, and implement effective solutions, embracing a proactive and resourceful mindset.
• Skills to work cross-functionally and build strong relationships with stakeholders at all levels, driving alignment and collaboration.
• Flexibility to navigate a dynamic business environment and adjust strategies as needed, maintaining a focus on sustainable growth.

What we Offer

• Fast-paced start-up with unlimited opportunity to make an impact
• Environment & Culture to Realize your Potential
• Competitive salary