Social Media

• Social Media Strategy
  • Develop and implement effective social media strategies to enhance brand presence and engagement across various platforms (e.g., Facebook, Instagram, X Post, LinkedIn, etc.).
  • Create and manage a content calendar to ensure consistent and relevant posting.
  • Monitor, analyze, and report on social media metrics to assess performance and optimize strategies.
• Content Creation
  • Design visually appealing graphics, videos, and other multimedia content using tools such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), Canva, etc.
  • Write compelling and engaging copy for social media posts that align with the brands voice and messaging.
• Lead Generation
  • Develop and execute organic social media strategies to generate leads and drive conversions.
  • Identify and engage with target audiences to build relationships and increase followers.
  • Utilize social media listening tools to identify potential leads and opportunities for engagement.
• Community Management
  • Monitor and respond to comments, messages, and reviews in a timely and professional manner.
  • Foster a sense of community and encourage user-generated content and interaction.
• Collaboration
  • Work closely with the marketing team to align social media efforts with overall marketing goals and campaigns.
  • Collaborate with influencers and brand advocates to amplify reach and impact.
• Research and Trends
  • Stay up-to-date with the latest social media trends, tools, and best practices.
  • Conduct competitive analysis and research to identify opportunities for improvement and innovation.

Qualifications

• Bachelor s degree in Marketing, Communications, Graphic Design, or related field.
• Proven experience in social media management and content creation.
• Proficiency in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), Canva, etc.
• Strong understanding of social media platforms and their respective audiences.
• Excellent written and verbal communication skills.
• Ability to analyze data and metrics to inform strategy and decision-making.
• Creative thinker with strong problem-solving skills.
• Ability to manage multiple projects and meet deadlines.

Preferred Skills

• Experience with social media management tools like Hootsuite, Buffer, or Sprout Social.
• Knowledge of SEO and digital marketing principles.
• Experience in influencer marketing and partnerships.