Product Marketing Lead - HVAC/Consumer Electronics (12-20 yrs)

Job Summary:

We are looking for an experienced Product Head / Product Lead to drive product lifecycle strategies, manage go-to-market execution, and optimize product profitability in the Air Conditioning and Home Appliances segment.

The ideal candidate will bring a strong background in product planning, pricing strategy, and cross-functional leadership to oversee all stages from development to market maturity.

Key Responsibilities:

Product Strategy & Lifecycle Management

- Define and manage product lifecycle from concept to phase-out across RAC (Room Air Conditioner)

- Lead GTM strategy with clear value propositions and product messaging aligned with brand objectives.

- Collaborate with R&D, sales, and marketing teams to bring consumer-driven innovations to market.

- Manage product roadmaps, feature enhancements, and transitions across lifecycle stages.

Business Planning & Profitability

- Monitor product pricing, profitability (gross & net), and develop SKU-wise, subcategory, and region-wise financial reports.

- Own P&L responsibilities including strategic pricing, sell-in/out schemes, and competitive positioning.

Market Analysis & Consumer Insights

- Conduct pre- and post-launch research to guide future roadmap decisions.

- Study consumer behavior and emerging technologies to proactively address market needs.

Marketing Communications & Training

- Drive the development of marketing collaterals such as catalogs, sales decks, and training manuals.

- Lead internal product training sessions to align salesforce and partners with product USPs and positioning.

Requirements:

- B.Tech/ PGDBM in Marketing (preferred from a reputed institute ).

- 12+ years of experience in Product Management, with strong exposure to RAC and Consumer Electronics.