Manager Acquisition

As our Marketing Manager- Acquisition, you will work directly with the Head of Acquisition and own complete responsibility for acquiring new users and leads through new sources of traffic (SEM / Facebook / SMM / Affiliates / SMS) and optimize the sources of traffic to drive the strongest value for acquisition on the web and mobile. You will demonstrate high creativity in acquisition/paid marketing tactics, drawing value from all campaigns.

Responsibilities

• Work directly with the Head of Acquisition and manage all SEM/Facebook campaigns and media buying campaigns to maximize ROI.
• Manage SEM, SMM, and acquisition efforts to define and deliver ROI and volume objectives.
• Manage internal resources or agencies to deliver, monitor and report on daily, weekly and monthly KPIs against targets.
• Analyse creative performance by market and come up with new creative options working with the brand team
• Work on the forecasting of target assumptions during quarterly and annual budget and forecast periods, liaising with Design, Technology and Finance teams.
• Identify data trends and insights, and optimize spends and performance based on the insights.
• Plan, execute and measure experiments and conversion tests.
• Brainstorm new and creative growth strategies.
• Conduct market research to identify new opportunities.

Qualifications

• Demonstrable experience working as a paid marketing professional with at least 3 years? experience in handling Adwords and Facebook PPC budgets worth Rs. 50 lakhs
• 3-4 years? experience managing the complete suite of digital marketing.
• Advanced analytical and sales-oriented skills with the ability to make data-driven decisions. Should have made PPC strategies to reduce the cost per click (CPC) and cost per lead (CPL).
• Hands-on experience of Google Analytics, in creating custom reporting, experiments, goals, and filters.
• Thorough knowledge of digital marketing tools and techniques with hands-on experience of Facebook and the Google Adwords panel.
• Advanced MS Excel skills with a good knowledge of MS Excel formulas, decent knowledge of Databases, SQL, Tableau.
• Strong analytical skills and a goal achiever attitude.