Manager Retention

As our Manager Marketing- Retention you will create and manage promotions, programs, and campaigns aimed at retaining, engaging, and monetising users across all our games. You will actively utilise data-driven techniques such as Push Notifications, email, SMS, web messaging to achieve retention KPIs.

Responsibilities

• Work with the internal Marketing team to plan and execute campaigns that drive player engagement and revenue.
• Work on CRM tools to create journeys for existing users which help engage them more and bring them back to the platform along with generating higher revenue
• Presenting daily/ weekly/ monthly reports of promotional campaigns and corresponding business metrics by coordinating with the Analytics team.
• Work with CRM, Content and Acquisition teams to drive retention.
• Work with Marketing and Product teams to help develop our websites and apps to improve design, usability, content, and customer experience.

Qualifications

• 3 years? of experience in CRM campaigns, journeys and analytics, with specific experience managing an app/PN/email/web/mobile marketing program from end-to-end (gaming/ e-commerce experience).
• Knowledge of tools such as Webengage and Clevertrap.
• Experience of user retention and engagement strategies.
• An analytical bent of mind with an ability to collate, analyse and present data to drive clear insights into the business and make decisions to meet retention KPIs.
• Good understanding of CRM, Push Notifications, email marketing and mobile marketing.
• Experience of using marketing analytics tools and metrics such as CPA, visits, unique visits, conversion rates, latency, bounce rates, etc.
• Understanding of databases, SQL, Tableau etc is preferred
• Ability to effectively communicate and manage relationships with external vendors and partners.