Social Media and Community Lead - Weight Loss

About the Role:

We are on a mission to help individuals achieve sustainable weight loss through GLP-1 therapies and personalized wellness programs. We are seeking a Social Media & Community Lead who can build and nurture a strong online presence, engage with our growing community, and create viral content that resonates with our audience. This is a perfect role for someone who has experience managing social media and online communities, ideally in the health and wellness sector, and who understands how to generate high-engagement content and foster genuine connections.

• Manage social media presence: Oversee all social media channels (Instagram, Facebook, Twitter, etc.), curating engaging content and growing our follower base.
• Develop content strategies for engagement and virality: Create content that resonates with our target audience, leveraging strong hooks and trends to drive organic reach.
• Foster and grow the community: Build and manage an active online community, engaging with users, responding to comments, and creating a supportive, positive space for members.
• Create and manage content calendar: Develop a content calendar that aligns with marketing goals, special initiatives, and seasonal trends.
• Collaborate with marketing and brand teams: Ensure social media and community efforts align with the ventures overarching brand strategy and messaging.
• Be the face for expert and user interviews: Represent the venture on videohosting interviews, creating reels, and participating in community stories. Be comfortable in front of the camera and able to bring energy and authenticity.
• Measure and report on success: Track social media and community metrics to measure the effectiveness of campaigns and improve engagement strategies.

• Proven experience managing social media profiles for a company, ideally in health, wellness, or related industries.
• Experience building and managing online communities, with a strong understanding of how to engage users and foster relationships.
• A good eye for content that captures attention and drives engagement, with a focus on virality.
• Strong copywriting and content creation skills.
• Ability to thrive in a fast-paced, startup environment, with a creative and proactive mindset.