Ketto - Manager - Social Media (1-3 yrs)

Job Title: Social Media Manager - Online Skincare Program

About Ketto New Business Ventures:

Ketto New Business Ventures is an innovative arm of Ketto, India's leading medical crowdfunding platform. We are focused on building new ventures where Ketto acts as a seed investor. This role is for a skincare brand we are launching later this year.

About the Role:

We are seeking a Social Media Manager for our skincare brand, which focuses on solving customer pain points around glow, pigmentation, and dark spots.

- This role is ideal for someone with prior experience in skincare content creation, a deep understanding of social media trends, and the ability to engage audiences effectively.

- The Social Media Manager will be responsible for crafting and executing our skincare program's social media strategy to drive brand awareness, engagement, and customer acquisition.

Key Responsibilities :

Content Creation & Strategy : Develop and execute an engaging social media content strategy, including posts, videos, reels, and stories, aligned with skincare trends and audience interests.

Community Engagement : Actively engage with followers, respond to queries, and build a strong skincare community across social media platforms.

Collaboration : Work closely with dermatologists, influencers, and internal teams to create compelling skincare-related content and campaigns.

Performance Analysis : Track, analyze, and report key social media metrics, optimizing strategies based on insights.

Trendspotting : Stay updated with the latest skincare trends, viral content, and platform algorithm changes to keep our brand relevant and engaging.

Campaign Management : Plan and execute social media campaigns that drive customer awareness and program participation.

Paid Promotions : Collaborate with the marketing team to strategize and execute paid social media campaigns for optimal reach and engagement.

Qualifications:

- 2-3 years of experience in social media management, preferably in skincare, beauty, or wellness brands.

- Strong content creation skills, with expertise in video formats, reels, and engaging storytelling.

- Experience managing social media accounts, including Instagram, YouTube, and Facebook.

- Deep understanding of skincare content trends and audience preferences.

- Excellent communication and community management skills.

- Ability to analyze data and optimize social media strategies accordingly.