We are actively searching for a talented and dynamic professional to join our team in the role of Performance Marketing and Creative Agency Executive.
In this position, you will take charge of overseeing the day-to-day operations, strategies, and overall performance of both our performance marketing agency and creative agency.
Your role will be pivotal in steering our business growth, fine-tuning marketing campaigns, and ensuring the seamless execution of creative projects.
We are looking for an ideal candidate who has a good grasp of performance marketing and creative workflows, with strong leadership capabilities, has a knack for building and nurturing client relationships.
Key Responsibilities:
Performance Marketing Agency Oversight:
Develop and implement performance marketing strategies focused on maximising ROAS, ROI, CAC, and AOV.
Oversee digital advertising campaigns across various platforms, tracking and analysing weekly metrics.
Monitor and optimise ROAS, ROI, CAC, and AOV on a weekly basis.
Stay updated with industry trends and incorporate them into strategies with the media agency for improved campaign performance and business growth.
Campaign Management:
Develop, implement, and manage performance marketing campaigns across various digital platforms, such as Google Ads, Facebook, Instagram, and more.
Monitor and optimise campaigns to achieve predefined KPIs.
Perform keyword research, ad copywriting, A/B testing, and budget management.
Review and endorse creative concepts, ensuring their alignment with brand guidelines, platform specifications, and campaign objectives on each platform.
Market Research :
Conduct market research to identify trends, competitive landscape, and opportunities.
Utilise research findings to inform marketing strategies and recommendations.
Strategy Development:
Participate in the creation of digital marketing strategies tailored to Kiwi s unique goals and needs.
Stay up-to-date with industry trends and best practices to inform strategy development.
Qualifications:
Bachelors degree in Marketing, Business, or a related field.Masters degree is a plus.
Proven experience in performance marketing, digital advertising, or related roles.
Experience (6 months - 1+ years) in performance marketing, digital advertising, or related roles.
Knowledge of digital marketing platforms and tools, such as Google Ads, Facebook Ads, and SEO.
Creative thinking and problem-solving abilities.
Project management skills and the ability to manage multiple tasks simultaneously.