Digital Marketing and Content Specialist

Role & Responsibilities:

• Content Management:
  
• Create, curate, and manage content for the website, blogs, and social media.
• Optimize content for SEO and ensure consistent brand messaging.
• Digital Campaigns:
  
• Plan and execute digital marketing campaigns across social media, email, SEO, and PPC.
• Track campaign performance, report insights, and adjust strategies to improve engagement and conversions.
• Website Coordination:
  
• Oversee website updates for content, design, and functionality enhancements.
• Analyze website metrics and report performance regularly.
• Collaboration:
  
• Work with external agencies, the content team, and internal departments to support brand goals and enrollment targets.

Preferred Profile:

• Bachelor's degree in Marketing, Communications, or related field.
• 2-5 years of experience in digital marketing, ideally in education or healthcare.
• Proficiency in SEO, SEM, PPC, social media, and digital marketing tools (e.g., Google Analytics, Ads Manager).
• Strong communication and project management skills.

Benefits:

• Competitive salary
• Professional growth opportunities