L&T Finance - Manager - Product Marketing (10-15 yrs)

- We are looking for a creative and results-driven Product Marketing Manager with a strong background in rural marketing.

- The ideal candidate will have a proven track record of developing and executing successful marketing campaigns that resonate with rural consumers.

- This role requires excellent stakeholder management skills and the ability to bring innovation to our rural marketing strategies.

Key Responsibilities:

- Develop and implement comprehensive product marketing strategies tailored for rural markets.

- Lead market research initiatives to gain deep insights into rural consumer behavior and preferences.

- Create compelling marketing campaigns that drive brand awareness and product adoption in rural areas.

- Collaborate with cross-functional teams including sales, product development, and distribution to ensure alignment of marketing efforts.

- Manage relationships with key stakeholders, including local influencers, community leaders, and channel partners.

- Analyze campaign performance and market trends to optimize marketing strategies and ROI.

- Innovate new approaches to reach and engage rural consumers effectively.

- Oversee the development of marketing materials suitable for rural audiences, including vernacular content.

- Manage budgets and resources efficiently to maximize impact in rural markets.

- Stay updated on competitors' activities and market dynamics in rural areas.

Qualifications:

- Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.

- 10+ years of experience in product marketing, with a strong focus on rural markets.

- Proven track record of developing and executing successful rural marketing campaigns.

- Excellent understanding of rural consumer behavior and market dynamics.

- Strong analytical skills with the ability to translate data into actionable insights.

- Exceptional communication and presentation skills.

- Willingness to travel frequently to rural areas.

Required Skills:

- Strategic thinking and planning.

- Creative problem-solving.

- Stakeholder management.

- Project management.

- Team leadership.

- Budget management.

- Innovation and adaptability.

- Cultural sensitivity and awareness.

- If you are passionate about rural marketing, have a knack for innovation, and want to be part of a company that is making a difference in rural markets, we want to hear from you.

- Apply now to join our dynamic team and help shape the future of rural product marketing.