Magneto IT Solutions - Conversion Rate Optimization Specialist (4-7 yrs)

- Analyze website traffic, user behavior data, and conversion funnel metrics to identify areas for improvement.

- Conduct qualitative and quantitative research to understand user needs and pain points.

- Identify bottlenecks and barriers to conversion.

- Develop and implement strategies to improve user experience, website performance, and conversion rates.

- Optimize landing pages, calls-to-action (CTAs), forms, and other key elements.

- Conduct A/B tests to validate hypotheses and measure the impact of changes.

- Manage and optimize key conversion points in the marketing funnel.

- Collaborate with cross-functional teams, including marketing, design, and development, to ensure alignment and implementation of optimization efforts.

- Communicate findings, insights, and recommendations to stakeholders.

- Stay up-to-date on industry trends and best practices in CRO.

- Utilize various CRO tools, such as Google Analytics, Hotjar, VWO, Optimize, and other A/B testing platforms.

- Familiarity with HTML, CSS, and JavaScript for implementing changes on websites.

- Track key performance metrics (KPIs) such as conversion rates, bounce rates, click-through rates (CTR), and cost per conversion.

- Analyze data and provide actionable insights to improve performance.

- Monitor and refine the performance of ongoing optimization efforts.